Web design is so much more than just creating an appealing site; your site's design is the face of your business, and it can make or break a relationship with potential customers. Although you may have the color scheme and visuals down, is your website living up to expectation? One of the biggest reasons good content fails to convert is lacking design.

Working with a professional is one of the easiest ways to improve your site, and it's highly recommended to do so at least once. If you're not sure how you can finance your design or how much a web designer costs, there are ways to plan ahead. In addition to saving, you can also explore personal loans. Paying off debt and living expenses that free up room in your budget can make it easier to put money toward other investments. These four tips will help you improve your website and start attracting more customers organically.

Create Colorful CTAs

Make your calls-to-action more than just a copy-paste phrase at the end of each blog post. Interaction is crucial when creating a site that has a fluid and natural design; CTA buttons don't need to be obnoxiously big or glaringly bright. They can fit in with your existing branding, but they should be positioned in a way that's likely to catch a visitor's eye.

A good way to decide where to place a CTA on your site is to consider the rule of thirds. This photography principle also translates to the world of web design; if you imagine your page in a grid that divides it into thirds, you want to place valuable content in one of the three columns. These are the regions that have the greatest visual impact on your audience. Buttons can create emphasis and also help build more internal links; direct users to new pages that might go unnoticed and allow them to immediately connect with you through strong CTAs.

Use Negative Space

Negative space is intentionally leaving room on your site to create emphasis on certain elements. Every single portion doesn't have to be covered in graphics or text. Beyond simply expanding the space between elements like your header and menu, think about how you arrange fonts and images on a page. If you use negative space, you'll want powerful copy that truly speaks to your readers. This tip is particularly useful on landing and welcome pages. You will not see as many conversions if you strip down a service page and opt for minimalism over content.

Use Color Contrast

Those CTA buttons mentioned earlier can really stand out if you choose a color that tastefully contrasts your existing color scheme. If your website is white with neutral tones, consider a button in blue that immediately grabs someone's attention. You don't want to use colors that create feelings of alarm or discomfort, like harsh reds or cautionary yellows. Opt instead for tones that are attention-grabbing but still in line with your theme. Purple, blue and green are all strong colors that can be adjusted to suit many different schemes. If you have a dark site, then make your buttons light. The point is to make sure people's eyes naturally drift toward these elements.

Use Power Words

Your site looks great, but how does it sound? The voice on your site will drive people to make a purchase or take their business elsewhere. Are your service pages providing value or just preaching how great your company is? Why should someone take your word for it? Power words can boost conversions by tapping into the immediate emotions and needs of your audience.