A/B Testing Elementor Pages & Layouts

Authored By: James LePage
Published On: July 22, 2020

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In this tutorial, we're going to take a look at a few ways you can A/B test Elementor pages and layouts. A/B testing is incredibly important, and it's very helpful for everybody between small businesses and large corporations. It allows you to understand what works, and what doesn't.

The Elementor builder is the perfect candidate when it comes to A/B testing, because it's very easy to make changes quickly. You don't need to go through a developer, using the visual builder, you can make the changes yourself and ensure maximum conversion.

In this article, we're going to run through several ways that you can A/B test Elementor pages, lower your bounce rate and increase your conversion rate.

Elementor A/B (Split) Testing

A/B Testing: Crash Course

Before we discuss how to A/B test in Elementor, let's review what exactly this means. A/B testing is a quick and easy way to research how changes to your user interface Impact your specified goals. Typically, these goals are either conversion, bounce, or traffic.

You can be trying to raise your traffic by positively impacting your search engine ranking placement, Focusing on user experience. Likewise, you can lower your bounce rate and increase the time spent on the page through minor tweaks to user interface as well.

Using A/B testing, you can experiment with what works, and what doesn't. For example, does changing this color of a CTA button result in more clicks on it? Does making this form multi step , increase the number of leads it generates? Does increasing the font size on a blog post by .2 EM result in a longer time spent on page? All of these questions and more can be answered quickly and easily using A/B testing.

As we said above, Elementor is the perfect builder to do this, due to the simplicity and ease of making these type of changes. This diagram shows you exactly how A/B testing works:

You have your controlled variation of the page, which is typically the original copy. This is what the majority of your visitors are ending up on, and it's the page that you want to increase metrics on (page a). To do this, you create another very similar page, with minor differences. This is called the variation page (page b), and it contains the tweaks that you think could increase user experience, and boost your goal metrics. You then funnel a portion of your traffic to this page, let it gather metrics for a few days or weeks, and then compare both versions of the page to see which one is more effective.

A/B testing is easy, and it leads to better results.

You're also not limited to only running one control an one variation. You can do this for all sections and portions of your website, though it works really well on pages that users land on initially, like your homepage, blog post, or landing page.

Now that we understand what A/B testing is, and the benefits that it can bring to your company and website, let's take a look at a couple of ways to A/B test with Elementor.

Why’s Elementor A Good Candidate For A/B Testing?

We've already mentioned it twice, but I want to mention it again because you have a massive advantage here.

Not only is there a great collection of tools that work well with Elementor A/B testing, but the Editor itself is almost purpose built to make minor changes quick and easy. With Elementor, you can quickly duplicate a page, make minor variations, and apply it to your website. Creating the variation is very simple.

Furthermore, you can utilize the Elementor Theme Builder templates to apply these changes to large swaths of your website. For example if you have a single post template that you want to test a variation on, you don't just need to apply to an individual page, you can apply to the entire range on the site.

Now that we know what A/B testing is, and why Elementor A/B testing is so easy to do, let's take a look at a few methods and tools that you can use to easily A/B test your Elementor pages.

Elementor A/B Testing: Tools And Methods

Manual Method To Elementor A/B Test

First, let's discuss a manual method that you can use to A/B test Elementor. Say you have a single landing page and you want to experiment with the coloring of a CTA button. The simplest way to do this is to make a variation of the page by duplicating it , and then changing the button color on that variation. Everything else remains the same. You then redirect 50% of visitors to that new page variation. The other 50% continue to go to the control page.

However, this isn't advisable for a long term period of time, because duplicate content can have SEO impacts.

If you're worried about this, you can first gather data for the control page, make the change on that page without creating a duplicate, and then gathered data for the new variation. We recommend running the control page data collection process for two weeks. Then, after making the variation, collect data on that page for another two weeks. At the end of the month, compare the data from the original page to the data from the variation page. Whichever one wins is the version of the page that you should stick with.

Elementor makes this A/B method very easy because it has revision history. You can simply revert back to the original copy of the page if it's the better of the two.

To collect the actual data, we recommend using an analytics tool like Matomo or Google Analytics.

However, if you're looking for more features or want to A/B test on a larger scale, making use of a dedicated plugin that helps you Elementor A/B test is probably the way to go. Let's take a look at two offerings (one free and one paid).

Plugin: Split Test For Elementor

The plugin that we can use to A/B test Elementor (this is also known as split testing, hence the name of the plugin) is Split Test For Elementor.

This is quite easy and simple to use, directly integrates with Elementor, and doesn't require a paid third party service.

For a free plugin, this is a pretty powerful solution. Create your A/B test by selecting the type, choosing the split URL, setting up the variations, and choosing the conversion goal. Once you've set up your test, you can create the variation pages in Elementor, as the plugin works seamlessly with the builder. This is where it really shines, as you use one individual page, and add two elements to it. For example, if it's a button you add a control and a variation In the same column.

The A/B testing plugin will then display the control button to 50% of visitors, and the variation button to the other 50%. This is done on the same page, meaning there's no duplicate content, and no crazy redirects going on.

You can then track the results of your A/B test using a visual dashboard with charts and graphs.

As you can see, this is a very powerful plugin that integrates A/B testing directly into your Elementor page builder. It also comes with a very powerful dashboard, and better yet, it's absolutely free.

Conclusion

this article should have run through a couple of ways that you can easily A/B test and Elementor web page or template. A/B testing leads to increased conversion rates, and is a very useful tool for any marketer. By using the Elementor builder, you can easily make these variations and push them live to your site. Doing this manually or using the plugin Is a great way to get data quickly and easily.

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James LePage is the founder of Isotropic Design, a digital agency that builds WordPress websites. I read, write and design constantly!

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