ACF vs MetaBox May 2024 - Detailed Comparison For Agencies & Professionals

By James LePage
 on September 20, 2021
Last modified on January 6th, 2022

ACF vs MetaBox May 2024 - Detailed Comparison For Agencies & Professionals

By James LePage
 on September 20, 2021
Last modified on January 6th, 2022

The top two custom field plugins for WordPress are Meta Box and ACF. In this article, we're going to be comparing the two to determine which offers the most value to professional website creators.

What's Being Compared Here?

The free versions of both plugins are great for creating basic websites, but when you need advanced functionality as any agency or professional will, access to ACF Pro or MetaBox Developers Lifetime is a must. For the purposes of this comparison between the two, we will be discussing features that are only available if you own the pro versions of each.

Our goal is to make it easy for you to choose between ACF or Meta Box.

ACF Pro VS MetaBox Developer/Lifetime

The intention of this article is to give you enough information where you can make an informed purchase on one or the other.

This article will review the data first and foremost, then user reviews, then our experience with both plugins. As an agency, we have used both ACF Pro and MetaBox Developers Lifetime in large projects. For the purpose of transparency, as an Oxygen Builder agency, we've had a lot more experience with ACF Pro in recent years (though it’s worth noting, we actually got started with MetaBox). The recent MetaBox lifetime deal on AppSumo (no longer live) have renewed our interest in that product, and we've been using it in smaller projects in 2024.

Because we've used both of these plugins in practice, we have a great understanding of the features and limitations of both pro versions. We hope that this experience will help you identify the pros and cons of each, and make the best decision for your needs.

We love both products, know the development teams at both companies, and simply want to make it easier for you to find the better solution for your specific needs. Both products are incredibly well developed, supported by reputable companies, and ever improving.

First, we suggest you open our standalone reviews, which act as a great additional source of information for you:

Video Comparison

Feature Comparison Table: MetaBox VS ACF

Feature NameWinnerDescription
Field TypesTieBoth offer a wealth of fields. This is a tie because the core collection of fields is similar between the two tools.
Layouts / Backend DisplayMeta BoxMeta Box eeks out a win here; they allow you to customize the structure and look of fields on the backend in an easier and more powerful way when compared with ACF.
Learning CurveACFACF is easier and quicker to use and understand.
PowerMeta BoxMetaBox is more powerful (only a bit) than ACF, but requires more learning and is a bit more complex.
Custom Post TypesMeta BoxMetabox has a built in way to add custom post types and taxonomies. ACF does not, but this is relatively easy to do if you know basic PHP or want to install CPTUI.
Custom TablesMeta BoxMeta Box supports custom database tables - a big feature if your site will have a lot of data.
Front-End ViewsMeta BoxMeta Box views allows you to create templates without touching theme files. ACF requires paid third party addons for this.
Front-End Post FormsMeta BoxMetabox has a solid native way to populate data from the frontend. ACF needs other plugins to do this.
Page Builder SupportTieBoth support major page builders, including Elementor, Oxygen, and Beaver Builder. Both have their own solutions when it comes to creating Gutenberg blocks. MB has it's own tool called MB Views.
Local JSONACFACF has local JSON. Meta Box does not.
ComposerMeta BoxMeta Box supports composer. ACF does not.
Other FeaturesMeta Box has more features than ACF Pro. Though many features that ACF lacks have third-party plugin solutions.
PricingIt DependsMeta Box has a unique pricing structure, where they sell individual addons, as well as a bundle deal. The bundles can be installed on unlimited sites, offering more value than ACF. At the same time, ACF has a single site plan for $49, so if you're a single-site user, this may be a better option in terms of $$.
Docs & SupportACFBoth offer easy to understand documentation and support. Meta Box will consistently publish video tutorials in response to user questions. If we had to choose a winner (it's close!) we'd select ACF.
RelationshipsMeta BoxMeta Box really wins here. They natively support bidirectional relationships, custom tables, reciprocal relationships, and all content including users, posts and taxes. ACF can kind of catch up if you install additional third party addons, but Meta Box AIO has all of these built in.
Third Party EcosystemACFACF wins here - they have a ton of paid and free third party tools. But keep in mind, many of these are simply adding something that Meta Box has natively.
Settings PageMeta BoxMeta Box supports this and makes it easier than ACF to implement.
LTD?Meta BoxMeta Box has a LTD if you're not interested in paying an annual subscription. It's pricy, but fair in our opinion.

Custom Fields Offered

At the heart of any custom fields plugin is the actual type of fields that are offered. Fields allow you to store custom data, then call and display it on the front end.

An example of what custom fields could look like on the backend from ACF Free WP listing page. This is also essentially what Meta Box custom fields look like on the backend too.

Section Overview (TLDR)

On paper, ACF has less fields than MetaBox, though many of the features it "lacks" can actually be set by using a WYSIWYG field or manipulating native settings in the back end. Because of this, ACF and MetaBox offer roughly the same fields and features.

Who Wins?


If you love the Repeater; Meta Box does not have a specific field for that. Instead their implementation is "cloneable fields".


You want unique field types, such as lists or groups of elements. This can be done with ACF but requires some more configuration, custom HTML, or using WYSIWYG. If you're building for a less tech savvy client, these unique but less used fields may be helpful.

Field NameMeta Box SupportACF Support
Button GroupYesYes
Checkbox listYesYes
Custom HTMLYesYes
Fieldset TextYesNo
File AdvancedYesYes
File InputYesYes
File UploadYesYes
Google MapsYesYes
Image AdvancedYesYes
Image SelectYesYes
Image UploadYesYes
Key ValueYesNo
Open Street MapYesNo
Select AdvancedYesYes
Single imageYesYes
Taxonomy AdvancedYesYes
Text ListYesYes

Both ACF and Meta Box employ field groups to place custom WP meta boxes on content types. The implementation is essentially the same: you add as many fields to the group as need be, and apply it to a specific post or range of content. Field groups can have settings such as conditional visibility. You can then pull data from the database for the specific post that data is saved to.

Meta Box and ACF also have standalone settings pages which add a backend page to WordPress and allow all values stored within the contained custom fields to be queried globally. Meta Box's settings page is easier to use and set up.

ACF's Repeater vs Meta Box's Clone Feature

ACF offers a defined field that allows end users to create repeating content, called the "Repeater". This is a field that contains other fields. All fields within the repeater can be duplicated by the end-user, and have data added to them.

4 Fields within the backend ACF repeater result in this.

Meta Box's implementation of this feature is a bit more universal. You can make a group (field that contains other fields) repeatable as well.

Example of a single text field in Meta Box with the clone setting checked "on".

In our opinion, Meta Box is a better choice if you want more fields and more power, but we also love the repeater element that ships with ACF Pro; there's one less click to get a repeating section.

Saved fields are added to the frontend of a site either via an integration with a builder, or PHP added to theme files.

MetaBox PHP:

<h2><?php $value = rwmb_meta( $field_id, $args = [], $post_id = null ); echo $value; ?></h2>


<h2><?php the_field('text_field'); ?></h2>

How Data is Stored (Database) & Performance

The previous section discussed how each plugin accepted data from users; using custom fields, displaying them on an individual content type backend page, and having users input data.

Now, let's talk about how the data is stored.

In the default configuration, both ACF and MetaBox will save all data to the wp_postmeta database table row for the specific post.

ACF Docs
Meta Box Docs

This is actually how WordPress core and their basic custom field implementation works as well. It works well for smaller websites, but if you're building a website that will have a ton of data (like a directory or listing site; a perfect use case for custom fields plugins such as ACF or Metabox.)

But, there are many downsides if wp_postmeta is used to store data for bigger set ups. Search will be less efficient, there's no easy way to export data, and scaling results in deteriorating performance. Instead, you'll want to make custom database tables for this type of data, minimizing exposure to these issues.

Meta Box, via the custom table extension natively supports using/creating custom tables to store data (ACF does not).

Data stored in a custom table created by Meta Box.

There is a third-party workaround for ACF called "ACF Custom Database Tables". Unfortunately it costs roughly $150 and only supports basic fields.

This makes Meta Box the clear winner in terms of how data is stored, queried, and classified. It may not be such a defining factor for small sites, but larger, more complex projects can seriously benefit from MB's custom database tables.

Ease Of Use

Ease of use is an important aspect of this comparison. Which plugin is easier for WP Creators/Developers? Which is easier for end users and clients?

Section Overview (TLDR)

This is an interesting section as there's a lot of user preference and experience at play here. If you know how to use the tool with 100% confidence, the ease of use for an end user (one actually adding/editing content) should be the same. Meta Box wins if you're looking for power and understand PHP. ACF wins in terms of simplicity.

Who Wins?


You want a simple way to add custom fields and display data on the front end.


You want more power and control even if there's a steeper learning curve.

For clients, it depends on the creator of the website. Both tools give creators the capability to create clear data inputs that are easy for people to populate. Here's an example of Meta Box. Note the labels, structure, and buttons. Pretty easy to follow.

Here's an example of ACF. Easy to follow and understand, just like Meta Box.

Now, the question is: "how easy is it to create these types of easy-to-use user field groups as a dev/creator?" and "how easy is it to display this data on the frontend?"

From using both of these custom field solutions, we find the PHP for ACF a bit easier to use and understand. With that said, both plugins have really solid docs so this isn't a massive downside to Meta Box. Let's take a look at some complex fields and how they'd be added to the frontend of a site via PHP.

For this example, let's look at the Google Map fields for both plugins.

ACF requires some helper code to use the maps on the frontend. The actual element is added via the following code:

<?php $location = get_field('location'); if( $location ): ?> <div class="acf-map" data-zoom="16"> <div class="marker" data-lat="<?php echo esc_attr($location['lat']); ?>" data-lng="<?php echo esc_attr($location['lng']); ?>"></div> </div> <?php endif; ?>

Meta Box also need helper code. Then, this code is used to display the map:

$args = array( 'width' => '640px', 'height' => '480px', 'zoom' => 14, 'marker' => true, 'marker_icon' => 'https://url_to_icon.png', 'marker_title' => 'Click me', 'info_window' => '<h3>Title</h3><p>Content</p>.', ); echo rwmb_meta( 'field_id', $args );

It depends on the field, but in many situations, we find ACF and Meta Box to be the same in terms of complexity of adding field data to the frontend via PHP. We suggest you take a look at the examples in each of the respective docs to make a decision for yourself.

If you don't want to use PHP, Meta Box supports shortcodes, as does ACF. This is primarily for simpler field types.

Examples of Meta Box shortcodes
Examples of ACF shortcodes

These make it really easy to add field data to a website without needing to use PHP. Meta Box shortcodes offer a bit more power as they have more attributes than ACF.

Additionally, both plugins integrate with popular page builders. We discuss that in much more detail in this section.

In terms of ease of use, it really depends on you, the developer/creator. The final product will be polished and easy to use for your client, as long as you understand the framework and UI. To determine which product is best for you, check out the documentations and see which implementation of custom fields works best for you. We found that the PHP for ACF took a bit of less learning, but Meta Box (once learned) was relatively similar, and actually a bit more powerful.

Lock In and Ease Of Migration

It's never good to put all your eggs in one basket. Let's take a look at user lock in to the actual frameworks as well as the ease of exporting content into standard formats like CSVs. Both ACF and Meta Box data can be exported by using WP All Export or WP Ultimate Exporter.

You can also use Meta Boxes custom database table feature to easily make a SQL dump.

In terms of importing CSV data, WP All Import works natively with ACF, whereas Meta Box isn't fully supported by that plugin.

Meta Box has a great (native) tool that will allow you to import all data from ACF, so if you're looking to move an existing site that uses ACF to Meta Box, that process is seamless. There's no official way for the other way around; Meta Box to ACF, so keep that in mind!

Compatibility With Page Builders and Popular Plugins

Compatibility with popular plugins and page builder solutions make the accessibility and ease of use for these two plugins ever better. ACF and MetaBox are both compatible with all major WordPress page builders. Integrations vary depending on the page builder.

ACF Pro Compatibility

  • Brizy
  • Divi
  • Beaver Builder
  • Gutenberg
  • Oxygen Builder
  • Elementor
  • GridBuilderWP
  • Multilingual
  • WSForm

MetaBox Compatibility

  • Brizy
  • Divi
  • Beaver Builder
  • Gutenberg
  • Oxygen Builder
  • Elementor
  • GridBuilderWP
  • Multilingual
  • WSForm

For us the fact that both ACF and MetaBox work with Elementor and Oxygen Builder are the most impressive and helpful.

Both of these plugins also have multisite compatibility. These types of integrations make the use of both ACF and Meta Box very easy on sites that use page builders. It’s 100% point and click and doesn’t require any knowledge of code or PHP. The integrations vary between the tools that offer them, but virtually all of them offer all the features that ACF and Meta Box have to offer.

Because pretty much every page builder supports both of these completely, one doesn’t have a leg-up on the other.

Pricing And License Structure

Pricing and license structures vary between the two solutions.

Pricing and License Structure

Pricing and license structure vary between the products.

ACF Pricing follows a three license tier structure. You can upgrade and downgrade the license as needed.

The personal license comes in at $49/yr for one website. Freelancer is for 10 websites, and agency is for unlimited sites ($249/yr).

Meta Box pricing is a bit different in that there are only two main license types with a third LTD option. They’re also a bit different in that these are actually bundles - Meta Box is free, but important features can be added with premium extensions. These extensions cost about $45 each, but are included in these bundles.

For the core bundle ($99/yr), you get usage of 12 pro extensions on unlimited websites. These extensions are the most popular. For all extensions, the developer bundle, $199/yr, gives you access to everything.

The Meta Box model is much more accessible for agencies — ACF costs $249 a year for unlimited sites, compared to the $99 or $199 price a year for Meta Box (depending on what extensions you need). You can also opt for just Meta Box core and a single extension that adds the feature you need, which would cost $49ish/yr.

However, ACF Pro for a single site costs $49, which may be a better option for single site creators.

Refund Policy

Both companies have a great refund policy, which allows you to try the product risk free. Meta Box has a 100% satisfaction guarantee with a 14 day policy. ACF has a 30 day refund policy.

Lifetime Licenses

Only Meta Box offers a lifetime license. This puts it ahead of ACF in the LTD community. It’s worth noting that ACF used to have an awesome LTD, but they no longer offer it. The MB lifetime license offers unlimited access to the top tier license - unlimited sites, updates and support for the lifetime of the product.

The Developers Behind The Plugins

It's important to have faith in the developers behind a product - we need them to provide support, fix bugs, and add new features. Both development groups are reputable companies that are well-liked in the WordPress community.

Delicious Brains Leadership

ACF is owned by Delicious Brains (recent acquisition in early 2021). That company is a great developer known for code quality and support.

Meta Box Team

Meta Box is headed by Anh Tran alongside 6 employees, who also heads the development of several other products.

Both products are well made, constantly updated, and have great support.

User Reviews

Both of these plugins are loved by WordPress creators. ACF is a bit more popular in terms of active installations, but Meta Box is catching up, especially with their appearance on Appsumo in early 2021.

User Thoughts About ACF Pro

User Thoughts About MetaBox

Ecosystem Of 3rd Party Addons

The final thing to take a look at is the third party ecosystem. There's a pretty big contrast here, with Meta Box having a small amount of 3rd party addons, and ACF having a ton. That's because more people use ACF, and it's lacking some features.

Here's a directory of over 170 addons for ACF. Our favorite tool is ACF Extended which adds many missing features. This makes it more than competitive with Meta Box, but costs $249/yr for unlimited websites.

ACF Extended features

Meta Box is smaller in terms of usership and 3rd party addons, but covers most of the bases with their addons (or certified addons, made by 3rd parties, but offered via their website). Admin Columns Pro is an example of a third party addon that works with Meta Box.

Comparison Takeaways

Meta Box is great because:

  • It has more fields and native power when compared to ACF.
  • It's more scalable with the custom database tables.
  • It has a LTD.

ACF is great because:

  • More people use it.
  • It may be easier for pure beginners, their forms are a bit better.
  • Large collection of free and premium addons.

Meta Box lacks:

  • Affordability, premium features cost $99 (bundle), or $45 for a single extension.

ACF lacks:

  • Good pricing for unlimited websites.
  • Native features that ship with Meta Box (made up for by addons).


  • Have great support.
  • Good documentation.
  • Experienced Dev teams.
  • Integrations with major plugins and WordPress tools.

Our Recommendation(s)

If we seriously break down the similarities and differences between Meta Box AIO and AFC Pro; it comes down to this. Meta Box has many more native features, and offers a more powerful framework. The cost is a higher learning curve for creators/developers.

We recommend Meta Box, but both options are great.

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2 years ago

Thanks for this super useful comparison, James! I wish more people went into this kind of depth. Cheers.

2 years ago

Thank you! Great insight!

2 years ago

You can try out the new kid on the block, Cwicly, and get ACF Pro built-in with each license.

Cwicly, just came out, and it's like Oxygen and Gute had a baby. It works natively with Gutenberg and you won't believe its similarity to Oxygen, it's a real treat.

It's pioneering the new FSE (full site editing) set to be a native feature of the upcoming WP update in Dec. 2021. I've kicked the tires a bit and color me impressed.

I get it that none of the YouTube superstars are talking about this, but trust me, you don't want to miss this one. Not even Kadence or Stackable can touch what this thing can do in the world of WordPress/Gutenberg, and they're just getting started.

Edited by Admin. Reason: Removed BFCM2021 Deal info to keep information evergreen.

Heike Haissling
Heike Haissling
2 years ago

Hmm, seems like Meta Box also jumped on the money train and raised the prices by 30% since the last month... Agency Lifetime is now 699(!!!). Personal Lifetime for just 3 sites is 299 (!!!).

That's a big nope for either ACF and MB... What happened to the prices nowadays?

Last edited 2 years ago by Heike Haissling
1 year ago

ACF Pro has native composer support now.

6 months ago

I love both, tbh, but ACF has more developer support, and even has a VS Code extension for snippets for it 😛 Pinegrow also natively supports ACF. Although I like Metabox for its flexibility, ACF has a clear advantage for me.

Article By
James LePage
James LePage is the founder of Isotropic, a WordPress education company and digital agency. He is also the founder of, a venture backed startup bringing AI to WordPress creators.
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