Author: James LePage

James LePage is the founder of Isotropic Design, a digital agency that builds WordPress websites. I read, write and design constantly!
May 4, 2020
How To Identify And Remove Unused CSS for WordPress Websites

Update: We just published a new ebook on how to make your website faster. Check it out. Unlike some other PageSpeed opportunities, getting this right can be quite tricky, as removing the wrong thing can break your site (so always, always back up your files). Let's take a look at some CSS frameworks and their sizes: […]

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May 4, 2020
Reduce TTFB on Your WordPress Website

What Is It? This audit report reports Time to First Byte, the time that it takes for a user's browser to receive the first byte of page content: Addressing this is one of the most impactful fixes you can implement, and will drastically speed your site loading time. Why Does It Display? This audit fails […]

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May 3, 2020
How To Change The WordPress Posts Permalink To /blog/

Changing the permalink to display /blog/ before the post specific information is a difficult task if you have custom post types in your site, as the "standard" way of doing things applies to all post types. Here's the issue. You want to change isotropic.co/super-cool-blog-post to be isotropic.co/blog/super-cool-blog-post. First, if you're not running custom post types, […]

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May 3, 2020
The Best WordPress Plugin To Remove Unused CSS, And How To Use It

Update: We just published a new ebook on how to make your website faster. Check it out. Quick and easy ???? When running a Google PageSpeed or Lighthouse report, a common audit category that many website owners and developers encounter is “remove unused CSS”. This is an extremely common audit to fail (especially with WordPress […]

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May 3, 2020
How To Make Your Website Convert More

In this post we're going to go over three major catagories (with many sub categories) of things that you can focus on to boost your conversion rate and generate more leads. All to often, businesses will generate major traffic by doing inbound/content marketing right, but fail to convert those visitors into form entries or phone […]

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May 2, 2020
Why PageSpeed Matters, And How You Can Boost It

???? Fast Sites = More ???????? Let's talk about why a speedy site = a good investment (of time or money). When you increase your Google PageSpeed Score, you don't just get a quicker site. You get a whole host of "ripple benefits". Here are a few: The average bounce rate for a website that […]

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May 1, 2020
How To Defer Parsing of JavaScript For Youtube Embeds

Many GTMetrix users are discovering that embedded Youtube videos are causing significant render-blocking and interpreting page loading speed for WordPress Websites. If you haven't directly optimized your YouTube embeds, they're probably impacting your Google PageSpeed Score and Y-Slow score (not to mention the actual load time of your site). The fix is pretty simple: Defer […]

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May 1, 2020
How To Analyze A Website With Lighthouse

Lighthouse Intro Lighthouse is a tool best known by Developers and Digital Agency that helps improve websites and web apps. It has audits for performance, accessibility, progressive web apps, SEO and more. From Google: You give Lighthouse a URL to audit, it runs a series of audits against the page, and then it generates a […]

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April 10, 2020
How To Make Your Corporate WordPress Site Static

Making your WordPress site static could be super beneficial to your company: free hosting, super quick delivery, no more security issues... We'll talk about how to do it and how to overcome potential roadblocks in this post. READ ABOUT IT ON ISOFORMS, OUR NEW CONVERSATIONAL FORM OFFERING.

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April 5, 2020
How We Speed Up Our Websites With WEBP Image Delivery

This article outlines how to incorporate WebP images into your website and take advantage of the speed, SEO and size benefits this image type offers. If you're a website owner looking to speed up your site by using these methods and others, without the hassle of doing it yourself, Isotropic would love to help. Feel […]

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