Heatmaps are incredibly helpful tools that you can use to visually identify where your customers are looking on the pages of your WooCommerce shop.
By definition, a heatmap is a visual representation of data. Typically, warmer colors such as red, orange, and white signify more data, while cooler colors such as green, blue, and clear signify last data. When using heatmaps in an E Commerce setting (or just on a WordPress website in general).
You can understand where your customers click, scroll, and spend the most time on individual pages. From this data, you can work on increasing the user experience, leading to higher conversion rates and more revenue for your WooCommerce shop.
Before taking a look at some WooCommerce heatmap plugins, let's take a look at two of the predominant heat map solutions out there , and understand what they show and how they work.
The first type of heat map is a scroll map. This visually depicts how long a customer spends on an individual section of the page. The content above the fold will always be the most viewed, but this will help us understand where customers scroll after the page loads. It will also help us view where customers exit the page. Because it is overlaid over a product/slash archive page we can understand what exactly customers are looking at, and what's making customers leave our website.
The second, more helpful type of heat map, is a click/cursor heat map. This helps you understand where exactly customers are clicking on your page, and where their cursor is spending the most amount of time period it's very helpful if you are trying to understand how your CTA are working. If Your site has interactive elements that require user input from the mouse, this can also help you understand if they are working as designed.
In our opinion, the second type of heat map is the most helpful when it comes to WooCommerce installations, but we're going to cover a couple plugins that offer one, the other, or both.
Before we discuss the actual plugins that enable heatmap functionalities on WooCommerce, you should understand that many of these plugins are actual integrations to third party services. There are some on-site heatmap solutions, but in many cases the data collection and processing is done through these types of services.
With that in mind, let's take a look at the top heatmap plugins for WordPress, which allow you to easily visualize your data, make the necessary changes, and boost your bottom line.
Of the plugins on this list, this is the only WordPress specific heat map option That comes with a free self hosted software package. All of the other plugins and software tools integrate with third party services. That's what makes Aurora heatmaps stand out from the rest of the offerings.
This tool comes with a free and premium version. If you're looking to add basic heatmap capabilities to your WooCommerce website, the free version is more than adequate.
All of the data is stored and collected directly on your WooCommerce website, which is nice because there's no third party integration which can have privacy and page speed impacts.
HotJar is well known as the leading heatmap provider for ecommerce websites. It offers a WordPress plugin That helps you easily integrate its third party service into your WooCommerce store by simply pasting in a tracking code. If you don't want to install the plugin, you can also add it to your functions.PHP file.
After installed, it will begin creating heatmaps on your dashboard , depending on your configurations and plan. If you're looking for a dead simple way to get high quality heatmaps and data analytics of your WooCommerce website, this is the service to do it.
We are big fans of Matomo, which is an open source Google Analytics alternative. This tool is privacy oriented, self hosted, and completely free. In some respects, its features are even better than Google Analytics. Many large ecommerce companies, like Red Bull, make use of this privacy oriented analytics tool.
While the base version is free, there are tons of enterprise integrations and extensions that are paid. The heatmaps tool is one of them, Which helps you easily record user sessions and generate heatmaps from the wealth of data that the analytics tool generates. You can view heatmaps for your WooCommerce store for multiple devices, User cohorts, visitor classifications, and more. This is self hosted, and while it is a paid extension, this is one of the best offerings out there That doesn't include a third party service.
This is yet another heatmaps third party tool that integrates well with any WooCommerce site. It has a freely available heatmap plugin Which can be found on the WordPress repository.
It doesn't just do heatmaps though,it gives you real time analytics on conversion rates, user sources, and more. You can even set up form databases which integrate well with customer relationship management software, and gather feedback from those who recently purchased through your website. If you're looking for a WordPress analytics solution, this one should be on your list.
They also offer a free plan, so if you're looking to try this service out , you can do so without spending a dime.
If you're looking for a free heatmap solution for WordPress, you're pretty much out of luck. There are many services that offer free plans with restricted capabilities, in fact most of the heat map plugins for WordPress included on this list, come with free plans.
But if you're looking for a self hosted all-in-one WordPress plugin that offers free heatmaps, you're pretty much out of luck. however, we were able to find a self hosted heatmap solution for HTML5 pages which may work well with WordPress. This is available on GitHub for free.
We haven't tested it out ourselves, but it is open source, self hosted hardware that should do the job if you're looking to incorporate unlimited free heatmaps on a WordPress or WooCommerce website.
That rounds up our list of the best WooCommerce heatmap plugins and services that you can find in mid to late 2020. Unfortunately, there isn't the perfect plugin that adds heatmap capabilities directly to your WooCommerce site. Instead, most of them connect to third party services that you need to pay a monthly subscription for. The best you're going to get if you want a all in one WordPress plugin Is or a heat Maps, but even that one has a premium version Where most of its features are locked behind.
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