The Blog

Inspiration, ideas and guidance from the Isotropic Design team.

July 8, 2020
What exactly is First Input Delay?

In late May 2020, Google began transitioning towards a more user experience oriented search. In the coming months, the search engine algorithm will begin incorporating user experience (as well as website speed and content quality) when ranking pages. You may have noticed a new metric called First Input Delay On Google PageSpeed. First Input Delay […]

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July 8, 2020
Understanding Real World Data In Google PageSpeed

In this article we're going to discuss what real world data (field data) in Google PageSpeed is, and how you can use it to improve your websites speed, user experience, and ranking. In this article, we're going to be using the terms real world data, field data, and real user monitoring (RUM) interchangeably. If the […]

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July 7, 2020
Better Bluehost Alternatives (2020)

Disclaimer: When referring to Bluehost, we are discussing their Choice Plus plan. This is a shared hosting offering and different from their dedicated hosting offerings. In this article we're going to compare Bluehost to some other hosting alternatives in the same price range. The main purpose of this article is to compare the performance of […]

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July 6, 2020
How to Add Meta Descriptions in WordPress

In this post we're going to review how to add meta descriptions to WordPress. First, we're going to go over what a meta description is and why you want it. Then, we're going to show you two ways you can add meta descriptions to your WordPress pages and posts. Let’s get into it! What’s A […]

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July 6, 2020
What’s the difference between Google PageSpeed and Google Lighthouse?

In this article we're going to address the difference between Google PageSpeed and Google Lighthouse. Both do similar things, but there are some differences between them. We commonly refer to them in our speed optimization articles, and we want to clarify the differences between the two. Their Purpose Both of these tools are designed to […]

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July 6, 2020
How To Add Custom Fonts To Elementor

In this article we're going to discuss how to add custom fonts to Elementor. There are a couple of methods to do this, each with their own pros and cons. In this article we're going to discuss the three of the most popular ways of adding custom font files. Why Add custom fonts to Elementor? […]

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July 6, 2020
Lazy Load an Image with Dimensions Applied in WordPress

In this article we're going to be discussing how to lazy load an image with dimensions applied in WordPress. You may be browsing through your Chrome devtools console and come across this error message: [Intervention] An <img> element was lazyloaded with loading=lazy, but had no dimensions specified. Specifying dimensions improves performance. What Does This Lazy […]

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July 6, 2020
How To Avoid document.write() In WordPress

In this article we are going to discuss how to avoid document.write() on a WordPress Website, what failing the audit means for you, and actionable tips on how to fix it. As part of your Google Lighthouse Or Google PageSpeed audit, you may find that your website uses document.write(). When generating these reports, if the […]

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July 6, 2020
How To Add Custom Breakpoints To Elementor

In this article we're going to discuss how to add custom breakpoints to Elementor. Over the years, this has been a highly requested feature of the Elementor team, though they have yet to integrate this. Why Do You Want Custom Breakpoints? As an agency that uses Elementor to build client websites, we frequently have uses […]

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July 5, 2020
How To Add AdSense Ads To Elementor

In this article we are going to be discussing how to add AdSense ads to Elementor. If you have a well followed website or blog that receives many visitors per day, you can probably monetize it using AdSense. However, there's not much information out there on how to add the physical ads into your Elementor […]

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