A Look At The New Breakdance Builder for WordPress

By James LePage
 on June 26, 2022

A Look At The New Breakdance Builder for WordPress

By James LePage
 on June 26, 2022

Soflyy, a well known WordPress development company recently launched a new page builder for WordPress called Breakdance.


In this article, we're going to take a look at the features, market positioning, team, and news behind the newest addition to the WordPress website builder market. This will serve as more of a news report, not a review. As the builder matures and we learn more about it, we'll also publish a detailed review.

What Is Breakdance?

Breakdance is a brand new page builder focused on usability. It aims to make it easy to build pages visually, including 100+ elements like an integrated form builder, advanced slider, and more basic elements like sections, containers and divs.

Some of the core selling points are full site editing with theme support (though by default this tool disables the theme, removing that part of the equation).

It also has a pretty robust WooCommerce integration, alongside dynamic data and conditions, built in forms, a mega menu builder, and a focus on outputting lean code.


It's targeting the section of the market that Elementor and Divi have both dominated for years - easy to use page builders with great GUIs, aimed at "regular people", not really developers.

A recent addition to this market is Bricks, which has grown in popularity due to doing that Breakdance also looks to focus on - speed alongside usability.

Breakdance Features and UI

Use With or Without Themes

You can use this to build content within themes, but also completely design your site from the ground up by disabling themes.


General Look And Feel

The overall UI looks like a mix between Oxygen 4.0, Bricks, Motion.Page, and Elementor. It's really easy to use and understand, which is in line with the mission of allowing everyday creators to build sites.


Dynamic Data Interface

Robust dynamic data feature for conditions or populating pages.


Right Click Menu

A basic right click menu which allows for copy/paste, deleting and saving as a global block.


Robust Animation Engine

There's a surprisingly detailed animation engine which even allows for scrolling animations.


Built in Form Builder

There's a built in form builder that you can use directly in the builder. It's not as robust as stand-alone plugins, but it does the job for basic use cases like a contact page.


Breakdance Launch Drama

Breakdance is developed by Soflyy, the same company behind Oxygen Builder. While there are two different development teams, there was a lot of drama and fear in the Oxygen community when Breakdance was announced.

That's because (on the surface) Breakdance has a lot of features that Oxygen users have been requesting for years.


Users were also worried about Soflyy being able to develop and maintain both builders at once.


Louis, the founder of Soflyy, cleared this up in the Facebook group.


Essentially, it's positioned that Breakdance is for beginners, whereas Oxygen is and always has been for more advanced users.

Market Positioning

In terms of overall market positioning, as mentioned before, this is a website builder that's looking to go toe-to-toe with Elementor - a page builder made for "non techies". And you can definitely see that from the launch messaging, initial website, and (of course) the design and UI/UX of the builder.



It will be interesting to see how Breakdance matures as a product. It looks like an incredibly well designed tool that will give Elementor a run for its money in the future. It will also be interesting to see how Soflyy juggles marketing, building, and selling two page builders with different missions - they'll be the first company to attempt something like this.

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1 year ago

Thanks for posting! I was curious if you would put something out, as your company is built on Oxygen as the foundation. Have you tested Breakdance out yet? I'm also curious if you've continued testing Bricks since your in depth review back in 2021? I am new to Oxygen, and actually purchased a license a week before this announcement. Seeing as I don't have anything in development with Oxygen yet, I've been pondering whether it makes more sense to switch over to Bricks, as is it built on newer technology and might have a longer shelf life than the legacy code of Oxygen.

What are your thoughts?

1 year ago
Reply to  James LePage

Thanks for your honest feedback. I currently have both Oxygen and Bricks licenses, which are under a guarantee for a 60 days for Oxygen and longer for Bricks. I've been testing both out, and honestly I like both. I'm not too worried about Oxygen, as I'm sure it'll be improved ... they just have some limitation on how far they can go with those improvements. Bricks, while young, has more of an open road ahead of them in terms of possibilities. I'm tempted to keep both LTD licenses and transition if/when the time comes, or use both for various projects.

Last edited 1 year ago by Michael
1 year ago
Reply to  James LePage

James, I was waiting for this post, since you obviously have experience with fullstack frameworks (Angular) and Jamstack.

In your experience, what would be the challenges and issues potentially moving forward that could arise from using EOL software into the future, bearing in mind there won't be a rewrite?

Apart from patches and perhaps self-supported libraries, could there be "obstacles" that would eventually lead them to throw in the towel?

What about on the business front; being a "connoisseur" of so many builders and after in the tech industry for sometime as you have been, what do you think is next for Oxy? Do you think it will ever come to a halt? If so, how long do you think we should expect for such an event?

I hope to hear a nuanced position on this matter, and in my opinion, you're the authority on this matter, since you have experience in the underlying stack; the beating heart of Oxygen (Angular). Everything else doesn't really matter in this consideration, in my opinion.

In conclusion,

  1. Should business owners continue to stake their businesses on Oxy?
  2. What's your confidence levels that Oxy development will continue indefinitely (say 10 years), as they promised so?

Let me know your thoughts, please.

Last edited 1 year ago by John
1 year ago
Reply to  James LePage

Thanks for the in-depth reply James. Always great to hear a seasoned opinion.

Vis-a-vis Bricks though, it's being "hyped" as the next Oxygen builder; primarily because people seem to be afraid that Oxy might crumble soon, and that Bricks is being touted as a "developer's dream".

Do you believe this to be the case from your experience?

I hear your views above, and I also believe Oxy is not going anywhere. Also read that XLTS is going to support Angular through 2027, so that's a great sign of things to come.

What's your opinion about that? Is it unwarranted for people to jump ship to Bricks right now?

1 year ago
Reply to  John

Bricks is great, as is Oxygen and also Break dance so far. Anything that stops you having to use WordPress themes and allows you to build what YOU want is awesome in my view, without being a coder.

If I am maintaining a site then I'll use Oxygen, if the Client wants to then Bricks. It just makes more sense for a non web dev.

Breakdance will also work well for clients I think, however mroe and more I wonder why we allow clients to update their own websites. They should just let us do it - it always gets in a mess, and how many times can you train a new person..

1 year ago
Reply to  James LePage

Thanks James. What about comparing Bricks to Oxygen?

1 year ago

Thank you very much for this post!
You make me very hesitant between Oxygen and Breakdance for my e-commerce store.
I'm not tempted to pay every year.
On the other hand, I appreciate Breakdance's contact form and its mega menu.
I have no coding experience (except some copy-paste of css or php hooks).
I want to pay attention to the design.

My concern: stability. I don't want to change systems every five years.
What's your opinion between these two solutions?
Thank you in advance.

Article By
James LePage
James LePage is the founder of Isotropic, a WordPress education company and digital agency. He is also the founder of, a venture backed startup bringing AI to WordPress creators.
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