How To Add Privacy Policy Page In Your WordPress Website (2024) | Easy Guide

By James LePage
 on July 27, 2020
Last modified on January 6th, 2022

How To Add Privacy Policy Page In Your WordPress Website (2024) | Easy Guide

By James LePage
 on July 27, 2020
Last modified on January 6th, 2022

A privacy policy is not just a legal requirement but also a way to make your image clean and clear in the eyes of your viewers. It assures that their data is safe and any time they may ask for the deletion of their data. A WordPress privacy policy is an option to increase your popularity as well as your transparency attracts more number of visitors. Without a privacy policy, it is almost impossible to survive.

If you are struggling to create a privacy policy on your website, you have come to the right place. Creating WordPress privacy policy is a matter of just a few clicks if you know the proper procedure. In this article, we will show you how to create a WordPress policy and add it to your website with step by step illustrations.

What is a privacy policy?

A privacy policy is a legal document that dictates how an organization or website collects, manages, processes, and stores the personal information of its users. It explicitly explains what information it collects and for what purpose and whether it is shared with others. If yes, then with whom and for what reason. In simple words, a privacy policy is a legal agreement between two parties which declares the ways in which the one-party will be using the other party’s data.

Do I need a privacy policy on my website?

A privacy policy is an essential element for a website. Here are the major reasons why your website needs a privacy policy -

  • Privacy laws mandate to post a publish a privacy policy page
  • Some third-party service providers like Google Analytics, Facebook ads or Twitter make it compulsory if you want to use their services
  • It develops the trust of the users and makes your relationship with them long-lasting.

What should I write in a privacy policy?

A quality WordPress privacy policy should include the following things -

  • Details about the information that you collect on your site
  • Explanation about the ways you use to collect users’ data
  • Purpose of collecting the data
  • Data storage, access, and security
  • Data transfer details
  • A clear statement declaring that users may opt-out of the cookies
  • List of affiliate websites and organizations
  • Contact information of the website owners so that users may contact them in case they have any question or other concerns
  • In case the website uses third-party services it may serve cookies or web beacons to serve ads on the site. In this case, it should make it clear to the site visitors that they use cookies

How to add a privacy policy to WordPress?

There are many ways to make your site comply with different privacy regulations. Nowadays, some themes come with inbuilt features to let you create your own privacy policy page like pre-made templates. Apart from this, WordPress lets you make your own privacy page using its dashboard. But the easiest way is to use a WordPress policy generator plugin. Here we will give you a detailed guide about how to create a privacy policy using the builtin tools of WordPress. We will also share brief details of three popular WordPress plugins designed specially to create privacy policy pages. You may use these plugins in case you want to automate the whole process.

Two easy ways to create a privacy policy page

#1. Using the inbuilt WordPress Privacy policy

Creating a privacy policy page using the built-in features of WordPress is much easier than you think. You just need to have an account with WordPress.

After you log in to your account, follow the steps below -

  • Head on to your WordPress Dashboard
  • Navigate to Settings -> Privacy
  • You will find that WordPress has drafted a page for your site
  • You may either use the default page by clicking on the “Use this page” button or create a new one by clicking on the “Create New Page” button

It is better to manually create a page. It lets you add a personal touch to your privacy page. If you are not comfortable with this, you can always go for the default page. There are options to edit the details on the page as per your needs.

To edit the page, use the following steps -

  • Click on the “Edit” button on your dashboard
  • A new page will open and you will find the options to make changes to the default privacy policy page
  • You will find there, some sections like how your website collects information
  • There will be empty sections as well
  • Enter your information in the respective fields and click on the “Publish” button to save all the changes you made

After you are done with the page, it’s time to add the link of your privacy policy page to your website. WordPress allows you to add the link in the footer area of your site.

Follow the steps below to add the link -

  • The first and foremost thing is, you need to create a menu
  • Go to Appearance -> Menus
  • You will get a “Create a new menu” button on the top, hit the button
  • After that, you have to give a name to the menu
  • Click on the “View All” tab on the left column. You will find a list of the pages that are there on your site
  • Select the pages you wish to add to your menu and click on the “Add to menu” button
  • All your selected pages will now appear in the menu you have just created
  • You may rearrange the order by simply dragging them up or down
  • Click on the save menu button to save the changes
  • Now navigate to Appearance -> Widgets
  • Click on Navigation Menu -> Footer Widget
  • Now click on the “Add widget” button
  • Select your newly created menu on the right column
  • Finally, hit the “Save” button to publish your changes

And, you are done. The link to your privacy policy page will appear at the footer of your site now.

#2. Using a WordPress plugin

Using a plugin is perhaps the easiest way to create a privacy policy for WordPress. You just have to install and configure the plugin. The rest will be done automatically. Here are three easy to use WordPress plugins to create privacy policy pages -

WP Legal Pages Pro

WP Legal Pages Pro is a powerful and feature-rich WordPress plugin that helps you generate Attorney level privacy policy pages for your websites. It covers the websites and mobile apps that collect, process, and store user’ data and runs third-party services like Google Adwords and Google Analytics. It offers you 25+ readymade legal templates designed for different purposes. All the templates are developed after having a consultation with expert lawyers. You can import them with a single click, add your details, and publish your privacy policy page. You can edit the details afterward if you need to.

WP Legal Pages Pro allows you to make your site compliant with CCPA or GDPR within minutes. There are lots of shortcodes to display legal documents on your site. You don’t need to put much effort. The theme is well documented and beginner-friendly. It supports all WordPress themes. It is available in both and premium versions. It has lifetime updates.


  • Privacy & cookie policies
  • Website terms & condition pages
  • Affiliate disclosure statement
  • Returns & refunds policy
  • Anti spam policy

Price - $39

WP Autoterms

WP AutoTerms is a powerful privacy policy generator plugin for WordPress. It helps you to cope with a wide range of legal requirements. You can generate privacy policy, terms and condition pages, cookie notice bars, many different types of disclaimers and many more. The advanced inbuilt compliance kit allows you to insert links to your legal documents in the footer area. The moment you update a legal document, it automatically sends a notification to your users about it. The plugin is available in both free and premium versions. The premium version comes with many advanced features like creating affiliate endorsements and affiliate disclosures.

WP Autoterms is easy to install and customize. The customization features like custom CSS, color pickers, etc. allow you to make the plugin fit for your website. It works easily with all the WordPress themes. There is 24x7 active customer support. If you get stuck, you just have to draft a mail and the support team will resolve the issue.


  • CCPA & GDPR privacy policy
  • Legal agreement for your site
  • Compliance kits
  • Easily customizable
  • Advanced customer support

Price - $19


Hope you found our guide helpful. Try the easy steps and you will create your WordPress privacy policy within a few minutes. No need to take help from anybody. You can use the above-mentioned plugins as well. It will make the process even easier. Move ahead and make your website compliant with privacy laws without any hassles.

If you liked the article, please share it on Facebook and Twitter. Leave your feedback on the comments section. We would love to hear from you. If you have any doubt, please feel free to share it with us. We will get in touch with you soon.

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Article By
James LePage
James LePage is the founder of Isotropic, a WordPress education company and digital agency. He is also the founder of, a venture backed startup bringing AI to WordPress creators.
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