In this article we are going to discuss how to migrate from Ecwid to WooCommerce. Ecwid is a third party platform that allows you to connect your existing website to ecommerce tools such as product management and payment processing. It's fairly well designed, but in our opinion WooCommerce is a better solution because it's free and offers more, especially if you are already using WordPress. Because of that, we always recommend that our customers move from Ecwid to WooCommerce.
The process of moving from Ecwid to WooCommerce is fairly simple. First, you need a WordPress website that has WooCommerce installed and ready to go. This means that your shopping cart, templates, and more should be created. If you are migrating from an existing store that already has presence on Google, ensure that the root domains match, the metadata remains the same, and the overall structure of the site matches the old one so you don't lose any placement on the search results.
The biggest challenge when migrating from any E Commerce platform, but especially Ecwid to WooCommerce, is the data transfer of existing customers, orders, and products. This is especially true if you have a massive ecommerce setup, with hundreds of products, thousands of orders, and thousands of customer logins that you want to move to your new website. This in itself could be the reason why you were putting off this migration, and paying a ton of money for a platform that is outdone by a free and open source competitor.
There are a couple of ways that you can move this data from one place to another, such as a manual migration, a semi manual platform, or a service that specializes in migration from Ecwid to WooCommerce. When our agency completes these type of moves for our clients, we use the second option, a semi manual platform that takes all of the data that Ecwid has to offer, and pushes it directly into WooCommerce. All we need to do is set up a couple of access codes, and this tool will do the rest for us.
Because of the ease of use, it is of course a paid platform, so if you are looking for a free solution, your best bet is to do the manual migration, which includes going to the product listing page, order listing page, and customer listing page, scrolling all the way down, clicking export as a CSV, and then re importing that into WordPress and WooCommerce using a tool like WPAllImport.
This is a great method if you are looking to import your orders, the value of that order, customer emails, products, attributes, and more, but it takes a while. another major issue is that you can't import your customer passwords, meaning that they will need to reset them to access your shop. This could definitely decrease conversions, and be negative to your bottom line.
For us, importing customer passwords is a necessity, and we can save a ton of time if we use a semi automated platform. That's why when we move from Ecwid to WooCommerce, we use a platform called Next-Cart. this acts as a connection between your Ecwid website and the development WooCommerce website , pushing information from one to another. Because it is semi automated, all you need to do is grab an API key, install a single PHP file on the recipient WordPress site , and click the data transfer button. You can transfer order information, products, customers, and more.
Migrating from Ecwid to WooCommerce is a good idea, and one made much easier by a semi-automated service like this. If you have any questions about making the migration (using any one of the methods mentioned here), feel free to reach out.