How To Streamline WooCommerce Checkout To Increase Conversions

Authored By: James LePage
Published On: July 23, 2020

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In this article, we're going to take a look at a couple of ways to streamline your WooCommerce checkout, increasing conversions. The simpler you can make the check out process for your customers, the greater the number of actual check out funnel completions.

Investing the time and money into figuring out how to make the checkout process as seamless as possible in WooCommerce will definitely have a high ROI. Most ways to simplify the checkout in WooCommerce are free or cost under $100.

If you net only a couple more sales due to your efforts of making the checkout easier to complete, you will achieve a positive return on investment.

The current WooCommerce checkout and cart is OK to use, but not the best. It doesn't incorporate Ajax loading, and makes the customers go through a cart to get to the checkout. in some setups, this is OK, but in others it makes more sense to send the customer directly to the checkout.

When looking to simplify and streamline your WooCommerce checkout, identify what your customers needs actually are. In some cases you can cut out the cart altogether using a free plugin like Direct Checkout for WooCommerce.

As soon as a customer clicks on add to cart, they are directed to the checkout page. This skips over one complete step of the checkout process, streamlining it, and reducing cart abandonment. You can also set it up like Amazon, where you have a buy it now button, but you can also still add the product to your cart.

This simple plugin will streamline your WooCommerce checkout process, resulting in more conversions and less abandonment. You can even set up custom labels and button text.

In some situations, having a cart is an absolute necessity. When thinking about streamlining your WooCommerce checkout, don't think about the number of pages that customers need to go through, but think about the actual flow. If each of the pages blend into each other, the customer should be happy to fill it out to get their product.

This is where plugins that simplify the checkout process come in handy. CheckoutWC Is one of the best plugins when it comes to making the checkout as quick, painless, and seamless as possible. It replaces the default WooCommerce cart and checkout pages with a custom designed, responsive, Ajax powered experience. This is the only paid plugin on our list, but it's here for good reason.

It's incredibly well designed, quick, simple, and easy. We saw noticeable increases in our revenues and check outs for clients when incorporating this solution. Even better, the responsiveness means that it's very simple to use on a mobile device, where 60% of your visitors are coming from. The default WordPress checkout and cart can be quite difficult to use on a mobile phone.

There are several integrations that you can connect to this, such as an autofill address powered by the Google Maps API. The reason this works to increase your conversions, and reduce abandonment is due to its easy to understand and use design. Customers have no issue entering their information, as it is incredibly intuitive.

Another simple plugin that reduces your cart abandonment is YITH WooCommerce Added to Cart Popup. This is a good integration if you need to have the cart functionality, but want to direct your users to checkout. As soon as the user adds the product to the cart, a popup displays asking if they would like to check out immediately or continue shopping.

If your customer abandons their cart, you can set up a plugin that collects their email immediately, and sends them a reminder to complete their checkout. That’s where a free plugin called CartBounty – Save and recover abandoned carts for WooCommerce shines. This tool automatically sends cart recovery emails as soon as somebody abandons it. You can sweeten the deal by adding a coupon.

For example, “we're sorry that you were unable to complete your purchase, take 10% off on us using the coupon code ISOTROPIC”. This tool will also remember the checkout fields that were already filled out, making the process of checking out much easier for the customer who has abandoned the cart. You can even configure an exit intent pop up.

To conclude, if you're looking to increase your conversions and reduce cart abandonment in WooCommerce, simplifying it is your best bet. What that means is point visitors directly to the checkout, And making the entire process as quick, painless, and easy as possible. This involves autofilling information, removing pages entirely, or installing a solution that makes the pages merge together.

In the worst case scenario, if a customer abandons your WooCommerce cart, you'll want to recover it. Installing a plugin that collects information as it is entered, and automatically follows up if a customer leaves an item in the cart is a great way to do this.

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James LePage is the founder of Isotropic Design, a digital agency that builds WordPress websites. I read, write and design constantly!

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Join Our Growing Mailing List Of Design Crazed Individuals

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