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In this post, we wanted to talk about Oxygen Builder, and our experience using it as an agency. Agencies, professional designers, and freelancers alike probably make up the main customer base for the the tool. We see this question all over the place: “is Oxygen Builder good for agencies?”
As an agency that recently transitioned to using Oxygen Builder as our main tool when it comes to WordPress website design, we wanted to share our thoughts on this matter (this website is created with Oxygen).
Right out of the gate, the Oxygen Builder is clearly intended for agencies, power users, and people who know what they're doing. While it might not vibe with the purist “I only build WordPress from scratch, blood and tears”, this tool is the closest you're going to get to a completely flexible platform that allows you to build anything you want on WP.
It is incredibly powerful, flexible, and expandable. Because of that, the learning curve is a bit steep, but once you get over the hump, this tool will allow you to truly build anything possible in WordPress. Many of the features are created to make the process of building a website more efficient and quick, while allowing you to do more. For example, there's a code block which allows you to incorporate PHP directly into the page.
This is a complete site builder, and pretty much reinvents the way WordPress styling is done. That's because you don't use a theme with this tool, instead you build everything from the ground up. As an agency, the Oxygen Builder affords us flexibility there's no other tool (other than simply creating a website/theme from scratch) can compete with.
Oxygen implements a three tier lifetime pricing system. the basic tier only gives you access to the site builder and is a one time payment of $99. The WooCommerce tier costs $149 , and gives you access to WooCommerce specific components. This is awesome because you can fully build out WooCommerce exactly how you want. With a traditional WordPress build, you're somewhat limited to the general pages and styling that comes with WooCommerce. This is especially true if you're using a page builder, and not building the site custom.
The WooCommerce integration with Oxygen allows you to style and build as you want.
Your final tier is the agency pricing tier, which is our recommended plan (And the one that we purchased over two months ago). This gives you access to everything including the Gutenberg block builder, which we're going to talk about in the next section of this article.
All plans allow you to install the Oxygen Builder on unlimited websites.
The 60 day money back guarantee is one of the best in the industry, as the standard is 30 days (or even 14 days) for most plugins. That gives you more than enough time to figure out if this is a good solution for your agency.
The agency pricing for the Oxygen Builder is currently $169 (though it's typically $229), which is a one time payment for lifetime access to updates, support, and future features. That's a pretty good deal, especially when considering competing offers of $200+ per year for other site builders.
At the same time, lifetime pricing can also be a bit worrying. Because the Oxygen Builder can be bought in a one time purchase of $169, there's no incentive for the company to provide support. At the same time, the company provides incredible support (and there's an amazing Facebook group community surrounding it as well), but we wouldn't want this to change.
Circling back to our question of “is Oxygen Builder good for agencies?”, so far we have absolutely no complaints with the valuable pricing, as we have received incredible support. We will update this article if that changes, but the company behind the product is incredibly reputable and we don't see this happening.
If you're an agency or designer that spends hours upon hours building a website only to have a client break it after handoff, what's the point?
Oxygen Builder is incredibly powerful and versatile, that we don't want our clients to have direct access to the tool. At the same time, we need them to be able to make quick copy changes Without having to go through us for every minor change to the website.
That's where the Gutenberg Block Builder Integration comes into play. This tool allows you to restrict access to the Oxygen Builder, while giving the client a fully editable page in the Gutenberg editor. This is point and click, and extremely easy to use.
For example, if one of our clients wanted to change a headline that be all they would need to do is click on it, and change the text. However, they can't make major page changes which would end up breaking the website, or access any advanced backend features.
In our opinion, this is the best of both worlds. Our clients are able to easily edit the site, but we know that nothing will break because of it.
That's another point towards using Oxygen Builder as an agency.
If you're looking at the Oxygen Builder, chances are you're using a competing offering like Elementor or Divi.
As long as you fall into the market discussed above, this tool will most likely make you hate whatever platform you're coming from. The sheer flexibility, thoughtful workflow design, and incredible community that surrounds this platform is simply better than anything else on the market.
Of course, if you're looking for a dead simple platform, this isn't for you. However, if you are an agency, this very well could be the best choice out there.
The code that this tool outputs is as simple as possible. This results in an incredibly fast loading website, even before you optimize for performance.
When compared to other page building solutions out there, this is simply the fastest one by far.
As an agency, we've been using the Oxygen Builder for several months now. We rebuilt our website using the tool, and have begun incorporating it in many of our new projects. We are incredibly happy with the flexibility that it has to offer, integration with WooCommerce, and the fact that it gives us the ability to allow our clients to edit pages without breaking anything.
If you are an agency wondering if the Oxygen Builder is a good idea for you, our recommendation is “yes, wholeheartedly”. take advantage of that generous 60 day money back guarantee, grab a copy of the software for yourself, and see if you agree.
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