Jasper.ai (previously known as Jarvis.ai/Conversion.ai) is a copywriting tool that uses artificial intelligence to generate content automatically. That means that you can literally write entire blog posts, books, marketing campaigns, and more from several very basic prompts - completely automatically.
As an agency, we have been using this for personal and client projects for several months now, and know all the inns and outs of the product. We are truly living in a future where robots can generate content that can be passed off as human writing.
In this article, we will be reviewing the product, design, pricing, content output, ease of use and more. Stay tuned for our in depth Jasper.ai review!
In simplest terms, this product uses artificial intelligence to take existing prompts, and generate new original content from it. It's a perfect way to build blog posts, longform content, and other things from simple sentences.
On the backend, Jasper.ai uses a modified and well trained GPT-3 OpenAI API to generate content. After coming onto the scene late last year, GPT-3 has transformed the way content is generated. This company differs from others in that it is much more well-funded, as an incredible interface, and consistently acquires competitors to improve its own product.
GPT-3 is a neural network that uses deep learning and has been pre-trained with millions of words of content. The AI can then refer back to its training when generating contact, as well as consistently improve with additional user input, generating incredibly coherent output. The quality is on par or better than many authors. It's open source, but calls to the API will cost money, which is why many artificial copywriting companies such as Jasper.ai utilize a credit based system. However, it's worth noting that you can pay for unlimited words which is the plan that we have with this company, something that is really great!
By acquiring competitors, it is able to take the best of those platforms and implement it on their own. Team members from acquisitions typically stick around in a strategic role, making Jasper.ai (conversion.ai) that much better.
At the time of writing, there are two traditional ways to generate content with this AI tool, those being the templates and the longform editor. The templates help you complete specific tasks with the AI. For example, if you want to generate multiple versions of Facebook ad copy, you would use a template. If you want to generate longform content such as a blog post or even an e-book, you would use the editor instead.
We've published a video review that covers a lot of the points outlined in this article. It's a great example in real time what this tool can do for you.
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Jasper comes with a myriad of templates for a ton of different reasons. Below is a screenshot of all the templates that we have access to at the time of publishing this article. However, they are constantly improving and adding on to this template list, and users of the platform can even request specific templates themselves.
Each of these utilize the same underlying artificial intelligence, but frame it in a way that specific types of output will be generated. Let's take a look at a few of these popular templates, ones that could easily save you hours of time for specific tasks.
Not interested in this section? Skip to the "longform editor" section.
If you get a ton of reviews on Google or other platforms, responding to them could be a tedious process, but a necessity. This template could make things a lot quicker for you.
All you need to do is input the customer review, and it will output a response for it. Let's test it out with a real review from "Dinosaur Bar-B-Que", a restaurant up in the Northeast.
Jasper will then generate three responses that we can choose from, all of which are cohesive, coherent, and can definitely be used.
This one is great for Facebook groups, and something that we have used personally in our own. Generating polls increases user engagement and is also an easy way to learn more about your community.
With this template, all we need to do is add a topic, audience, and a tone of voice.
Video descriptions on YouTube videos are a necessity to rank high, but if you're anything like us, creating one after recording and editing a video is very tedious. With this, all I need to do is add the video title, topic, and it will generate a complete description for you that is optimized for YouTube SEO.
For this example, we will use the following video and Jasper will use its AI to generate a YouTube video description.
This is an interesting experiment because it requires the AI to understand what UFC represents, and who Dana White is (he is the president of that organization). Let's see what happens. All we need to do is enter the keyword and title of the video. The output is as follows:
And the content is correct. I could definitely see the video creator using the second or third description.
There are a ton of Facebook tools that come with Jasper.ai and make creating the copy for advertising very easy. With these templates you can output multiple variations in one go, copy and paste into Facebook ads, and see which one works better. Let's take a look at the Facebook ad primary text template that comes with this automated copywriting service.
Here's the input:
And here's the output:
This is definitely a tool that any marketer should be looking at due to the sheer quality and quantity of output that it can generate. By using AI you can save a ton of time, generate multiple variations, and then test them on your various advertising platforms to see which one has the highest CTR.
This may be helpful if you are creating landing pages or product value propositions. The input:
We could easily use this continent and landing pages, websites, and advertisements. All of this is created in under five seconds, which is incredible to think when mere years ago you would be paying a marketing agency hundreds if not thousands of dollars and hours of time to create the same thing.
The final thing is the Content Improver which you can use to take existing contact and rewrite it. This is different than spinning it in that it is not simply replacing words, the AI is identifying the conceptual topics and rewriting them in different sentence structures. With this, you have a limit of 600 characters per go.
There are a ton of other templates for specific scenarios and situations that you can use to seriously augment your workflow when it comes to producing content. These templates are great, and obviously trained and optimized to create content specific to what they are designed to do. For us, we've saved hours upon hours of time by using these primarily for Facebook ad copy - the stuff that this tool is creating is as good or better than paying a marketing agency to do it for us.
There's also a feature within the editor (discussed in the next section) called Boss Mode. We will go into detail about what his mode is and how it works later in this article, but it can be used to fulfill the same purpose as templates. Instead of using the templates though, you will prompt the AI to do specific things by writing out commands.
For example, for the Facebook ad copy you would write "write me Facebook ad copy about the previous paragraph" in the editor, and Jasper will create it there, based on content within the paragraph above the prompt.
The Jasper AI editor is similar to something like Google docs or Microsoft Word. You have a basic WYSIWYG editor, where you can add various headings, text formatting and more. On the left of the screen you are able to create a title, content description, and various keywords. You can then also set the output length of the automatically generated content.
To begin using the longform editor, you'll need to write a little bit of content. This is typically a sentence or two which gives direction to the AI when it begins to write. The more content on the page, the more context the AI has to work with meaning that it's going to be much more relevant of an outfit.
There are several keyboard shortcuts, the most popular one is control+J which creates the AI output. In the editor, we added a title, content description, the keyword of chicken, and then a seed sentence of "chicken is a great source of protein". After hitting control+J, this is what we got:
We can then go back and format the text, remove contact that doesn't make any sense, hyperlink, and more. From it, we can simply copy and paste this text into WordPress or whatever other platform we are publishing it on.
The editor is well designed and easy to use. It comes with features such as autosave, and is a very solid method of writing content manually, seriously augmented by the ability to generate entire paragraphs and sections with AI. A recent addition to the platform called boss mode increases the features and productivity of this longform editor even more, which we will be discussing in a later section of this Jasper.ai Review.
It's definitely worth noting that this tool isn't just available for the English language. They advertise that they can handle 25+ languages. You can use this tool to translate from one language to another or write in that specific language from the start. English is my first language, but I have understanding of both Italian and Spanish, so let's see how the tool handles translating an English paragraph into Spanish, and generating original Italian content.
The first paragraph is writing about how to avoid glasses from fogging up in English. We then use the boss mode, which we discuss below and prompt the tool to translate the English paragraph into Spanish.
For this, we prompt Jasper and Boss Mode to "write a paragraph about Italian cars".
The output is just that!
From my basic understanding of Italian, everything looks to be grammatically correct. The actual content is Elementor, but discusses the quality and competitive nature of Italian car manufacturing.
Let's check out a real world example of what Jasper can output from the following prompt:
First, we write the following.
We're going to make the output length "long" to let Jasper really show us what he can create.
Finally we click the compose button, and this is what we get. Note, the following is the raw output, with no formatting from us.
That's 151 words of text that isn't only readable... but it's all correct! With a bit of formatting, this could make up a complete section of a blog post or a page.
When we first started using this tool, we were pretty skeptical regarding the originality of the content. It was so high-quality, correct, and well written, it was difficult to believe that it wasn't just ripping it from a webpage (or merging two or three individual posts together, which is still plagiarism in our book).
For all content generated by this machine, we've run it through the Quetext Plagiarism checker, a free but very accurate way to determine if contact is original. Here's a screenshot of the text from above copied and pasted into the utility:
Funnily enough, the only thing it returned was the sentence that I used to manually prompt Jasper (which was something off the top of my head 😆)
And make sure that this tool actually works, we also ripped an article from Wikipedia:
As expected, 100% plagiarism.
For some more information and a downloadable file of several outlets created by Jasper, check out this blog post. In it, we run through several different scenarios and analyze via Copyscape premium as well as Quetext. We give you the content in a Microsoft Word document so you can run through your own plagiarism checkers and see for yourself.
The content above was generated by the AI expanding upon previous input. That's perfect if you have a blog post outline or statement that you want to generate more copy for, but what if you want to create a completely original contact from specific prompt? Kind of like asking Siri or Google assistant for something?
That's where the recently introduced boss mode comes in to play. Instead of just expanding upon existing sentences, this allows the Jasper AI to do it's own thing. It's completely open ended and there aren't many guidelines here because of that, but you essentially give it a command, and it will produce what is asked for.
So instead of using one of the prebuilt templates, or manually creating a blog post outline and then using Jasper to build out full paragraphs, you can commanded to do specific things. From the lens of somebody who creates a ton of blog content, let's command the Jasper AI to first create a blog post outline about a specific topic, and then generate the paragraphs from that outline. We will essentially be combining the boss mode and traditional content generation method.
First, we make a command. "Make 5 headings about glasses frame types". Then, instead of hitting control+J which will generate words traditionally, we hit control+enter. The AI will then read the command, and produce output based on what you're asking for.
We'll also do a second command: "write a paragraph about how to prevent glasses frames from fogging up".
See the output in real time by playing the video below ⬇️
If you're somebody who writes several thousand words per month, this tool is built for you. It will definitely save you time and money in the long run. We think that there are several categories that Jasper.ai could be perfect for. Digital marketing agencies, search engine optimization firms, blog/content website owners, and small business owners are just a few of the groups of people that come to mind.
If you're somebody who publishes a bunch of content on blogs, you can use this tool to create a content in your minutes.
If you're a small business owner who takes hours to create your own Facebook ad copy, you can use this tool to do that an actual seconds.
A digital marketing agency building a website and find yourself lost when it comes to copy writing, this tool will write copy and part with professional copy writing quality.
A recent development is that Jasper.ai is now integrating with third-party services to make the content creation process even easier. It's worth noting that we have not used any of these integrations yet, so there's no primary experience in this section of our review on Jasper.ai.
Surfer.seo is a great tool for a search engine optimization. If you are looking to optimize your content -- like knowing where to place specific keywords, when to have a heading, and more, Surfer.seo tell you just that. With this integration, all of those benefits from that platform are available to you in the Jasper.ai editor.
While we haven't used this integration yet, we have used Surfer as a standalone product, and having it completely integrated into the Jarvis.ai / Jasper.ai platform should be a massive timesaver for those looking to create content specifically to rank on Google.
Pricing is reasonable for the benefits that we get. The starter plan comes in at $29 per month and gives you the ability to create 20,000 words per month. The pro plan gives you unlimited words for $109 per month and unlocks the longform contact features. Finally, the pro + boss mode plan comes in at $119 per month, giving you unlimited words as well as the boss mode features discussed in this article.
If you compare what you can do with this tool to either paying an author (good authors typically cost eight dollars per 100 words), paying a marketing agency, contracting and SEO agency, or anything along those lines, the cost benefit analysis is clear: this tool will save you a lot of time, money, and headaches.
As an agency we have been using Jasper.ai on personal and client projects for around three months now. It has become an invaluable part of our agency workflow and seriously improved our productivity while allowing us to cut costs and pay less for content.
The quality of the words produced is second to none, and this tool seriously proves that we are living in the future where robots can create content better than human beings. If you have any questions, comments or thoughts about Jasper.ai, feel free to reach out in the comments section below and we will do our best to answer any and all of them.