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Moosend Email Marketing Review: Is this a hidden gem? (Pros and Cons in 2022)

By James LePage
 on March 12, 2022

Moosend Email Marketing Review: Is this a hidden gem? (Pros and Cons in 2022)

By James LePage
 on March 12, 2022

Marketing has become more complex than ever before. With the growing cobwebs of digital, understanding and optimizing the consumer journey is far from simple. From paid advertising to SEO, content marketing to email marketing, digital marketing involves a high degree of automation.

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While the marketing landscape continues to change and evolve, e-mail marketing remains one of the most important channels for engaging and nurturing users. Did you know that there are 4 billion daily email users?

If you are not incorporating e-mail marketing, you are missing out.

Marketing Challenges

One of the biggest challenges of e-mail marketing is to have the right solution. There are hundreds of solutions out there in the email marketing world. How should one decide which is the right one? I believe that one should stick with the reputed e-mail marketing providers.

Some e-mail marketing solutions offer minimal marketing automation, while others take automation to an entirely new level. Depending on your budget and requirements, you can decide upon the right e-mail marketing solution. 

If you are in the market for a simple e-mail marketing solution, Moosend marketing automation could be a good option. We came across this solution in 2019, and have used it at different organizations.

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In this Moosend review post, we will discuss Moosend marketing automation in detail. We will talk about its features, advantages, limitations, pricing, and more. By the end of this post, you will be in a much better position to make an informed decision on whether Moosend is the right e-mail marketing platform for your business.

Understanding Moosend Email Marketing Platform

Moosend is an email marketing automation platform. It does offer additional features. The idea behind the Moosend email marketing solution is to automate repetitive marketing tasks, so you can focus on the bigger picture- building relationships with your customers.

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Moosend email automation platform has an attractive (simple) and user-friendly interface. If you have not used an email marketing platform before, you will have no difficulty navigating through Moosend. It is built for beginners. Launching your first e-mail campaign should not be difficult.

And that is what Moosend marketing platform focuses on. With their 30-day free trial, you can test various features before committing to paying for one of the Moosend e-mail marketing plans.

Thanks to the readymade templates, you can set up an e-mail marketing campaign in Moosend in no time. And the Moosend marketing platform integrates well with most of the marketing tools.

Moosend Email Marketing Features

Moosend e-mail marketing platform offers all the core features of a good e-mail marketing automation solution, such as a drag-and-drop email editor, data analytics, customer segmentation, and more.

What’s unique about Moosend is that you can design the entire sales funnel using triggers. For clarity, a triggered email or behavioral email is sent automatically based on a pre-defined event.

Moosend has an intuitive email marketing interface that offers beautiful sign-up forms and landing pages. It also offers intelligent email list segmentation, A/B testing, GDPR compliance, email marketing funnels, and workflows, beautiful responsive templates, advanced personalization for customer segmentation, and analytics/reporting.

Let’s talk about some of these features of the Moosend email marketing tool.

Moosend User Interface

The user interface of any software solution should be easy to navigate. Else, it becomes difficult for users to use the solution day after day. Thankfully, Moosend does not disappoint in this context.

When you log in to Moosend and navigate to the dashboard, you will enjoy the easy-to-navigate interface. The home page is clean, and you will be able to find everything from email templates to features on the left side of the screen.

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You can even filter email templates based on your marketing requirements- sending news vs running a promotional campaign.

Moosend dashboard allows you to check your user lists and marketing campaigns. You can click into a campaign to get details, and take further actions such as performing A/B testing.

Moosend offers five campaign types for sending an email newsletter. These are the Regular Campaign, the A/B Split Test Campaign, the Repeatable HTML Campaign, the RSS Campaign, and the Automation Campaign.

Moosend mailing lists are well laid out so you can easily import users, duplicate lists, and perform other tasks with ease.

Another thing I particularly like about Moosend is that it offers color-coded subscribe and unsubscribe numbers. This allows the user to quickly assess the performance of a campaign.

Email sequences and tags for email lists are well-positioned under the automation tab of Moosend.

Moosend Templates

Beautiful templates are important for success with email marketing. People who know HTML can design beautiful templates themselves.

However, Moosend makes it easy for an absolute beginner to hop on to the platform and use one of their beautifully designed email templates in a few minutes.

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Just some of the Moosend Templates

The template gallery in Moosend is well organized. Here, you can easily find templates by category, industry, campaign type, and more.

The drag-and-drop system is an important feature of Moosend. Using this, you can easily create an email marketing campaign. This is an industry standard. So we do not need to elaborate upon this.

Template personalization, however, is worth mentioning here. Moosend offers several options to personalize templates before you send out a campaign. It is important to improve the open rates and other email marketing metrics of an email marketing campaign.

You might think that Moosend is just about email marketing. Interestingly, Moosend is also good at lead generation. You will find landing pages and forms that can help you with generating leads.

Whether you want to market an ebook or a product or run a webinar, Moosend has all the templates to get you started. And all these templates render well on all devices- desktop and mobile.

Moosend Email Automation

When choosing an email marketing service, you should focus most on its automation capabilities. Without good automation, email marketing tools might not be able to help you improve your engagement and retention efforts.

The premise behind using automation is to save time by sending emails manually.

It is incredibly simple to set up automation workflows using Moosend. When you have finished setting up a campaign inside Moosend, you can deploy the flow builder to select the right trigger and sequence to finish automation.

A good example of a trigger/sequence is when a user goes to your online store and submits their email. You can set up a trigger and a sequence of emails to engage that lead with a 1-2 day delay between emails.

Triggers and sequences come in handy when trying to address abandoned cart users.

Let’s say a user adds a product from your online store to their cart and then does not complete the checkout process. This is where you can automate an email reminder for such a user to revisit your online store and complete the purchase.

Ecommerce

Talking specifically about ecommerce, Moosend offers email automation workflows such as welcome emails, cart abandonment emails, product recommendations emails, lead nurturing emails, customer feedback emails, birthday & noteworthy events emails, content & brand promotion emails, behavior triggered emails, order & shipping status emails, and other reminder emails.

Lead Nurturing

Let’s talk a little about lead nurturing emails. Not all users coming to your site are ready to buy. Thanks to Moosend automation, you can easily set up a series of emails to nurture those cold leads and move them closer to the purchase step.

Such emails help educate your cold leads, thus reducing the friction associated with hard sales. Lead nurturing emails work best for businesses that have a clear solution for a specific customer pain point(s). 

Lead Scoring

Moosend also allows you to work with lead scoring. The premise behind lead scoring is that different users have different scores based on their intent and where they are in the purchase funnel.

A user who places an order on your online store will have a higher lead score than a user who is casually browsing your site. With Moosend, you can tweak your marketing campaigns based on lead scores.

Customized Automation

And if you want to take things a level ahead, you can create a customized automation strategy based on your own strategy.

Let’s say, a user on your website has not purchased things in the last few days (or weeks). However, they have visited a specific product a few times recently. You can set up a trigger to send a coupon code or discount offer on the second or third visit during the week.

If you want to be successful in the ecommerce field, order confirmation emails and shipping notifications have to be addressed correctly. Such emails help build trust with your customers. Think about a situation when you order a product online, and do not get a confirmation email.

This kind of experience can damage a brand reputation. With Moosend, you can create an automated workflow to reassure your customers that their order is being processed, or is being shipped, and so on.

And if you want to send (ideally, you should) an email with a tracking link to the customer (so they can track their order in real-time), Moosend will definitely please you.

AI Features

Moosend offers a comprehensive ecommerce AI solution that allows you to track and manage your customer lists from one place. You can easily build segments for various marketing campaigns without having to leave the page.

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You can use Moosend to send product recommendations based on users’ tastes. You can even categorize users by their tastes. 

Cross-Selling

Moosend allows you to improve your cross-selling efforts. You can recommend useful products to your customers to increase the average order value on your online store.

For example, if you are selling a smartphone, you can recommend a smartphone protective case. Restocking emails work great in ecommerce.

With Moosend, you can notify your subscribers to restock. This will bring repeat customers and thus add to your revenue.

Personalization

Moosend’s smart segments and forms help you personalize at scale. You can use subscriber custom fields to personalize emails.

With Moosend automation workflows such as cart abandonment emails and personalized product recommendations, you can reduce customer churn and improve the bottom line.

Moosend’s flexible drag & drop builder allows you to create beautiful newsletters. Alternatively, you can simply use one of their readymade templates.

Additional Features

Moosend offers multiple triggers that help you save time and launch your automation in different ways. You can use their recurring emails feature to send the same email on a daily, weekly, or monthly basis. If you love going granular, you can use specific time intervals in your email workflow.

Moosend’s instant editor access allows you to use the editor from any workflow step. For advanced email users, Moosend also offers “and” and “or” expressions. You can also share workflows so others can easily copy and create.

Tracking & Analytics

Moosend offers an impressive analytics tool to help you measure your email marketing efforts in detail, and in real-time.

You can easily locate comprehensive and precise reports to assess your email marketing health. You can quickly track metrics such as open rates, click-through rates, bounce rates, forwards, and unsubscribe rates.

You can see which devices and browsers your customers actually use. This can help you target your marketing efforts better.  Moosend offers a click heatmap to understand how visitors navigate your emails.

This helps you better understand your audience. Moosend allows you to export or download reports to share with your team.

Moosend Custom Reports

You will enjoy the reporting capabilities of Moosend. The drag & drop feature allows you to place any widget across the layout of your reports. You can also save a report as a template to save time the next time you are creating a fresh report.

The best thing about Moosend reporting is that you do not need any coding skills to create advanced reports.

Collaboration with coworkers is a one-click process with Moosend. All the reports inside Moosend are mobile-friendly. If you are working on multiple campaigns week after week, Moosend allows you to filter your report results based on the selected date range.

Moosend Pricing Structure: Free Plan and Paid Plans

You can try Moosend for free for 30 days, and you do not need a credit card to use their free trial. Their free plan (free trial), however, does not offer an SMTP server or a dedicated IP.

Tracking features such as opens & clicks, bounces, unsubscribes & complaints, page visits, product views, carts & purchases, custom events, predicted location & demographics, and predicted weather analytics are available with all plans- both the free plan, and paid ones.

The same goes with reporting & insights. Features such as Real-Time Reporting & Analytics, Google Analytics Tracking, Email Heatmap Analytics, Geography & Device Reporting, Spam Analysis, A/B Testing, and SPAM Testing come with all plans.

The two main plans for Moosend are Moosend Pro and Moosend Enterprise.

Moosend Pro

Moosend Pro plan starts at $9/month (if you go month by month) and $7/month (if you opt for their annual package).

These prices apply to up to 500 subscribers in your email database. For example, for 501-1000 subscribers, the Moosend Pro plan will cost you $16/month, and for 1001-200 subscribers, it will cost you $24/month.

Hence, it is a good idea to assess your email users to understand the right plan for you if you want to send unlimited emails.

The Moosend Pro plan offers email marketing campaigns, transactional emails, sign-up and subscription forms, landing pages for marketing.

For branding and design, this plan comes with an email newsletter builder, basic templates, custom-coded templates, image manipulation (cropping, resizing), countdown timers, conditional content, and AI-engine product recommendations.

In terms of marketing automation, the Moosend Pro plan offers an automation workflow designer, pre-built automation templates, and a multi-step marketing automation workflow. This plan allows you to add up to 5 team members.

Moosend Enterprise

The Moosend Enterprise plan is for larger businesses. It comes with all features of the Moosend Pro plan plus an Account Manager, Priority Support, SSO & SAML, and a Dedicated IP.

It also offers custom reporting (not a part of the Moosend Pro plan). The Moosend ENterpsire Plan allows you to add more than 10 team members.

Moosend Integrations

All the plans (including the free plan) of Moosend offer over 100 integrations and API access. These integrations are categorized into CMS, CRM, ecommerce, lead generation, and list validation.

For example, talking about CRM, Moosend integrates with Google Contacts, Microsoft Dynamics CRM, Zoho CRM, Sugar CRM, Salesforce, and Hubspot.

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Dozens of awesome integrations

If you have an ecommerce store, you can easily integrate Moosend with Magento, WooCommerce (WordPress website), PrestaShop, and OpenCart.

Moosend Support

I am a firm believer in having access to customer support for marketing and sales tools (the same applies to other software too).

All three plans, Moosend Free Trial, Moosend Pro, and Moosend Enterprise offer a knowledgebase, email support, and chat support. However, having an account manager and priority support team is only possible with their Enterprise plan.

Moosend: Final Thoughts

Moosend is a simple yet powerful email marketing software, that offers useful automation, integration, and flexible pricing plans.

It is definitely less expensive than other email marketing solutions. Moosend does not offer its landing page builder for free. And their support is not the best in the industry.

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James LePage
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James LePage is the founder of Isotropic Design, a digital agency that builds WordPress websites. I read, write and design constantly!
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