In this article, we're going to take a look at the best Google Analytics alternatives in 2021. These are products and software packages that offer better security, performance, and design than the industry leading Google Analytics platform. If you're looking to monitor your website visitors without invading privacy, lowering performance, and using Google products altogether, you'll definitely like some of the entries in this article.
With that out of the way, let's take a look at the best open source and/or alternatives analytics platforms in 2021. Some of these are paid offerings, while some of these are completely free. Some may also need to be hosted yourself, which is actually a benefit because you have complete data ownership and can manage your server as wanted.
First up on this list is 66Analytics, a product that we own and have done an extensive review on. This is an incredibly well designed analytics platform that comes with several advanced features like session recording, heatmaps, and more. It costs $79 as a single time purchase, and is hosted by you. It also has a lightweight mode which means that you won't even need to get user consent to utilize this platform on your website. If you're looking for a great open source Google Analytics alternative that actually has more features than the industry leading tool, this is a great thing to look at.
A customer favorite, Smartlook Quantitative Analytics offers free user recording, heatmaps, and analytics for websites and applications. It's a unique product with a focus on dashboards that allow you to easily visualize your website analytic data such as user sessions, top landing pages, browsers, individual events, and more.
Matomo Analytics is also a mature Google Analytics platform that offers similar features and can be self hosted. It also has a nice WordPress plugin that installs the user tracking software directly on to your site and server. This has pretty much everything that Google Analytics offers, and you can purchase advanced additions like session recordings and detailed heat Maps. Many large enterprise companies utilized this platform, as they don't like how data is managed by Google, and have privacy requirements.
Plausible analytics is an open source self hosted privacy friendly Google Analytics alternative. It's a really unique product, and it's also very well designed. Lightweight, cookie free, and open source all culminate in a privacy centric product. If you're not one to self host things, you can also pay for their service which starts as low as $6 per month. The script is super lightweight, coming in at one kilobyte, 45 times smaller than the Google Analytics script.
The final Google Analytics competitor on this list is called GoSquared, and they offer a ton of different products, including web analytics. Their offering gives you real time website analytics that you'll actually want to use, but the cool factor with this tool is that it integrates with all of their other products like live chat, automation, team management, and more. If you run a software as a service company, this could be a really interesting replacement for Google Analytics.
We hope that this was a helpful article in giving you some robust and mature Google Analytics alternative platforms. If you are unhappy with how Google manage is your data, have stricter privacy requirements, want to self host your analytics platform, or just want to get away from Google Analytics, definitely try out some of the offerings on this list. We have messed around with several, and been very happy with how they functioned in the past. This article has been updated with the best Google Analytics competitors in 2021, and we will continue to update it as new ones enter the market.