When building a client website, feedback is one of the most important aspects of the project. It ensures that you are able to build exactly what the client envisions, provide the best customer service, and have an incredible end result. However, collecting feedback from your clients can be done via several methods.
The most common way to collect feedback from your web design clients is through email. This is an antiquated solution, and email threads soon become long and unwieldy. It's difficult to scroll through all of the feedback, screenshots, markup, and more that your client will send to you over the course of the project. Because there's no central management of your website design feedback, it's difficult to ensure that you make the necessary changes.
Luckily, there are web design feedback tools specifically for client projects. These are standalone solutions that allow you to easily collect, categorized, and respond to the feedback that your clients have on your website design. By collecting it during the project, using categorization tools, and offering your clients easy ways to markup live website pages, you will ensure that the project remains on schedule, while accurately delivering exactly what your client envisions. Remember, good service leads to future business with both of them and referrals.
This article is going to take a look at the best web design feedback tools for client projects, from stand alone self hosted solutions to software as a service offerings too various methods. We've used most of these as an agency and have personal experience with them, so this article should give you a good overview from the agency perspective. However, many of these tools could be used as a single freelancer all the way to a major multi Department agency.
Without any further ado, here are the best web design feedback tools in our opinion (for 2021).
ProjectHuddle finds itself at the top of this list because it's our favorite website design feedback tool. It comes in the form of a WordPress plugin, but is actually perfect for any and all website design projects. You don't need to be using the WordPress CMS (at least in the client website) to use this for feedback.
ProjectHuddle is very unique in that it is a self hosted website and design feedback solution, it's incredibly well designed, and 100% white labeled. That means you can use it as your own tool, on your own domain, with your own branding, providing a consistent experience for your web design customers. There are three main aspects of this tool. First, you have client approval & off, giving you one click approval of designs and mockups (pdf format).
once the mockups are signed off, and you're actually building the site, clients can point click and describe bug reports , or changes that they need made to the site. This is able to be done as you develop live, offering the perfect solution for feedback on the go.
With the team, you can use this for collaborative development, effectively meshing your designers and developers together. With the tool, you can provide visual and contextual UI feedback , without needing to be in the same room.
Pricing comes in at 109 dollars, allowing you to use it on unlimited projects with unlimited users. If you combine this with any other solution, the value proposition becomes really clear , and This is why it's one of our favorite web design feedback tools for any platform out there. If you're interested, we've done a complete review but you can read here:
Usersnap is a software as a service solution, but it's one of the lower cost offerings in the industry, and has a ton of great features that we have used in the past.
You can use it for free, and it is a simple way to collect feedback and ship improvements. This solution works for both actively developed websites, and websites that are currently live and serving real customers.
For the actively developed websites, this offers a great way for your clients to point and click, offering feedback on bugs or suggestions.
For the live websites, you can use your visitors as real-world testers, giving them an easy way to report a bug, offer feedback, or request support.
In our opinion, this tool is made for larger operations , and collects all the necessary data that you need to solve issues quicker such as the URL, browser, screen info, and console logs. With it, this is all the information you need to understand the platform that the visitor was using, and the bug that they reported.
You can also collect user preference data. For example, “how likely are you to recommend this product to a friend or colleague?”, and “should we add a [insert your feature here?]”
Another major selling point of this web design feedback tool is the integration with a ton of tools, including everything from basecamp to intercom to slack.
Another great WordPress web design feedback plugin is called WP Feedback Pro. WP Feedback Pro allows you to easily gather content directly on the website. For example, if you have a placeholder block of text, the client can click on it, offer the content, and then you can easily populate it. You can also categorize and understand client suggestions, utilizing automatically generated screenshots. By sharing links, and the client doesn't need to log in, but you can understand who is actually offering this feedback.
Then, you can use this to manage your team by turning submissions and requests into real tasks, assigning it to a team member, adding a priority to it, and then organizing them into a Kanban.
like the prior solution, there are integrations as well as metadata such as screen size, device, and browser, so you can collect feedback from both clients and real visitors. The integration with Zapier opens up 1500 apps to connect with. for example, you can send a slack message to a specific developer when a client submits feedback.
This is also a solution created for an agency, as you have a single central dashboard with all client websites, suggestions, tasks, and more. This makes it easy for you and your team to manage everything, whether you are a smaller or a large agency.
If you're looking to collect feedback on your web design projects, this may be a good solution for you. The agency plan, allowing you to collect information on 100 domains comes in at $41.00 per month, whereas the single plan comes in at 699 per month.
If you're on a budget, collecting client feedback through slack may be a good option. This is a completely different approach than any of the other tools for feedback mentioned in this article, in that it is essentially the next generation of email feedback.
Slack makes it a bit easier to categorize all of the communication between your client and your developers, with tags, easy attachments, and more, so if you're looking for a simple and free way to collect client feedback on web design projects, slack may be a good option. Before we had a budget for any of these feedback tools, that's what we did for our clients.
The main thing here is that you should definitely be using all of the categorization and content filtering tools that come with Slack to make you, your client, and your developers lives easier.
The final offering on this list of the best ways to collect client communication and client feedback on website creation projects is called Marker.io.
Marker.io is another software as a service solution, allowing you to collect website feedback from your team and clients without driving developers crazy. You can try it free, and it offers all of the solutions that the other solutions have period for example, clients can easily select an area of the screen to give feedback on, you can centralize in all your favorite tools with supported integrations including Trello, GitHub, bid bucket, Asana, and clubhouse.
you can also help your developers out by including the page URL, the console log, the viewport, the operating system, and the browser that the visitor is reporting from. This is a highly reviewed tool, getting five stars on Capterra, and 185 reviews on the Chrome Web Store where they have their extension for QA.
You can try for free, and then it comes in at $39.00 per month for five team members, and $159 per month for 25 team members, a Jira server, webhook destinations, as well as a ton of other features.
We hope that this was a helpful list of web design feedback tools (ranging from self hosted solutions to monthly software as a service offerings). if you have any additions to this list that you have had a positive experience with in the past, feel free to leave them in the comments below.