What Exactly is Social Media Marketing (SMM)?

By James LePage
 on June 7, 2021
Last modified on January 7th, 2022

What Exactly is Social Media Marketing (SMM)?

By James LePage
 on June 7, 2021
Last modified on January 7th, 2022

Social media marketing is a great way to promote your brand and increase traffic to your website, but it can be hard to know where to start. In this post, we will discuss how social media marketing works and what you need in order to run an effective promotional campaign. We'll also take a look at some of the best tools for social media promotion so that you are ready for anything!

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Defining SMM

Social Media Marketing is the act of using social mediums like Instagram, TikTok, LinkedIn and Facebook to promote goods and services. In the most basic sense, SMM is marketing on social networks.

Virtually every large company, regardless of industry, engages in social media as it's the predominant method of marketing in the 21st century. It offers a personalized way of connecting with customers, providing support and feedback, gathering customer data for targeted advertising, building brand awareness through influencer marketing with celebrity endorsements.

Social media is an excellent way to promote your website or business in a personal manner that has the power to influence potential buyers and can also be used as a platform for social action campaigns.

How Does Social Media Marketing Work?

The first step in running a successful promotion campaign is defining your goals. What are you trying to achieve with this campaign? Are you looking for more traffic or customers? Once these goals have been established, we can start planning out what type of content will work best for promoting them. We'll also want to think about the audience that's going to be seeing our posts as well as how often they're going to see it!

Having a defined plan for Social Media Marketing is as important as the implementation. If you choose the wrong platform, audience, goals or conversion mechanism, it's a pointless endeavor and waste of money.

The second step in running a successful campaign is actually implementing it. This might involve creating and posting content at the appropriate times or sending out targeted emails to customers who have shown interest in your product! There's no one size fits all solution for Social Media Marketing, so we'll want to figure out what works best with our particular business goals and audience expectations.

This blog post has been about how social media marketing works, but there are many more aspects of this type of promotion that can help you grow your customer base quicker than ever before!

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Social Media Marketing Resources

Here are some great resources to get started with Social Media Marketing:


Hootsuite is one of the leaders when it comes to social media marketing and management. They offer a free version which you can use for up to three accounts, as well as paid options that range from $69 - $999 per month depending on your needs! As part of their marketing (not social, but content), the publish incredible free resources to their blog.


Hubspot is a great resource for anyone looking to learn more about social media marketing. Their blog is updated daily and includes a lot of articles that can help you with your campaign, no matter what size or type it may be!

Social Media Examiner

This site has been around since 2005 so they know their stuff when it comes to SMM. Aside from their fantastic blog, they also offer webinars and live training sessions to help you with your marketing strategy!

Popular SMM Tools

Once you've grasped the basics, you can begin looking at SMM tools that will make your life easier, especially if you're looking to juggle multiple platforms at once. While you can manage things manually, creating and posting, these tools allow you to be more efficient with your time, which is great if you're managing a busy company/brand. The best part is that most offer free plans that fulfill the needs of many small businesses.

Let's take a look at some of the top social media marketing tools.


Probably the most popular platform, Buffer is available on most social networks, and is a great tool for scheduling posts. You can also use it to track your tweets as well as analyze how far they reached in terms of impressions/engagements.

Buffer offers free plans for individuals or teams with up to five members that includes all the features listed above.


Later is similar to Buffer, but focuses heavily on Instagram.

Sprout Social

If you're looking for a more general purpose tool with robust features, Sprout Social is another solid platform. Perks include easy tracking of customers, email marketing, and social media management.

One of the best features is the built-in reporting feature that gives you a visual breakdown about your posts performance across all networks.


Use Hootsuite to schedule suite to create and manage social media campaigns across a variety of networks, on desktop or mobile. With Hootsuite you can schedule your posts ahead of time so they're ready when you need them.


SMM is also known as Social Media Marketing. This is the act of using platforms like Facebook, Instagram, LinkedIn and Twitter to promote goods or services.

There are many tools for SMM that allow you schedule posts ahead of time so they're ready when you need them! Most of those sites also offer great resources so you can learn even more about how SMM works, how to use social media marketing for your company, and the best methods in this arena.

We hope this article was helpful and that you learned about social media marketing!

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Alejandro Aruca
2 years ago

I recently found Postoplan on Appsumo and it has met my expectations.

Article By
James LePage
James LePage is the founder of Isotropic, a WordPress education company and digital agency. He is also the founder of, a venture backed startup bringing AI to WordPress creators.
We're looking for new authors. Explore Isotropic Jobs.
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