Why PageSpeed Matters, And How You Can Boost It

Authored By: James LePage
Published On: May 2, 2020

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???? Fast Sites = More ????????

Let's talk about why a speedy site = a good investment (of time or money).

When you increase your Google PageSpeed Score, you don't just get a quicker site. You get a whole host of "ripple benefits". Here are a few:

  • The average bounce rate for a website that takes 5 seconds to load is 38%. That bounce rate drops to 7% when your site takes 1.5 seconds to load.
  • 47% of customers expect a webpage to load in 2 seconds or less.
  • Walmart found that for every 1 second improvement in page load time, conversions increased by 2%.

???? About that graphic ☝

It's true. When you make your website faster, you rank higher on Google. Google will place faster loading sites on Page 1-2, and because of 75% of people don't even scroll to page 2, you need to be on page 1.

When you boost your page placements on search engine results with a faster site, you get more visits (and 93% of them come from a search engine, so this is important). Additionally, your user experience is bolstered from a quicker, snappier site and the combination of both of these elements leads to happier visitors. Faster sites, more (and happier) visitors and better UX leads to more conversions to leads. And finally, more leads result in more revenue.

So, what can you do to get these benefits?

You can invest time OR money.

SpeedOpp is a paid, professional website speed optimization service. We'll generate a Google PageSpeed report for your website, identify the listed opportunities, and mechanically address every single one using tried and true methods. Site speed will increase, search engine placement will be benefited and user experience will be better. If your PageSpeed ranking doesn't increase by the time we're done with your site, you get your money back.

We cost money, but it's money you'll make back in the weeks following our services due to a quicker site, a boost in SEO, heighted page rankings, lower bounce rates and increased conversions.

If you don't want to/can't spend money we run a detailed blog where we teach you how to optimize your website for speed through step by step posts. We're currently working on a guide to help WordPress website owners optimize their own websites. If you're interested in optimizing yourself, the SpeedOpp blog is meant to be a great resource for you. ????

Read the blog.

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James LePage is the founder of Isotropic Design, a digital agency that builds WordPress websites. I read, write and design constantly!

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