Best WooCommerce Referral Marketing / Affiliate Plugins in 2024

By James LePage
 on November 18, 2021
Last modified on January 6th, 2022

Best WooCommerce Referral Marketing / Affiliate Plugins in 2024

By James LePage
 on November 18, 2021
Last modified on January 6th, 2022

For any e-commerce website, leveraging your existing customer base to market for you is an incredibly important and profitable strategy. There are many ways to do this, but the two most popular models are referral marketing and affiliate marketing.

If you use WooCommerce to power your digital store, then there are a multitude of plugins designed specifically to help you add referral marketing or affiliate marketing to your website. In this article, we are going to cover the best woo commerce plug-ins for referral marketing, as well as the best WooCommerce plugins for affiliate marketing.

What's Referral Marketing?

Referral marketing leverage is existing customers who have recently made a purchase, and incentivize them to refer their friends to the e-commerce website to make a purchase. The refer and referral then get either discounts, store credit, or some other perk to make it worth their while.

What's Affiliate Marketing?

Affiliate marketing is relatively similar, but typically used on a larger scale with publishers or influencers. Affiliate marketers get tracking devices, typically in the form of links or discount codes, and then work to convert their audience to paying customers on your shop.

If the affiliate marketer is able to convert their audience into customers, they get a commission of that sale. The commission ranges anywhere from 5 to 15% for most product-based websites. When leveraging affiliate marketing properly, you can seriously increase the reach of your brand at virtually no cost to you.

By using WooCommerce, you get access to the entire ecosystem of WordPress plugins that enable referral and affiliate marketing for websites. There are a multitude of options out there, and in this article we're going to list the best choices for somebody using WooCommerce to sell physical or digital products. Without any further ado, let's get into the list.

Best Of Roundup

Best free option

Refer A Friend for WooCommerce by WPGens offers all the basic features one would need to implement a simple referral program on a WooCommerce website.

Best affiliate plugin

SolidAffiliate is a purpose built affiliate plugin for WooCommerce. It's new and modern, but already completely featured - integrating with WooCommerce subscriptions and other essential plugins. It's well designed, easy to use, and offers a LTD.

Best referral plugin

Referral System for WooCommerce is a simple way to grow your revenue. After installing, you can quickly and easily give coupons to customers who refer people to your site.

Links (open in new tab): SolidAffilaite (top choice) · AffiliateWP · YITH WooCommerce Affiliates · Yotpo For WooCommerce · Referral System For WooCommerce · Coupon Referral Program · AutomateWoo Refer a Friend Addon · Affiliate For WooCommerce · Affiliate Program For WooCommerce · ReferralCandy For WooCommerce (free) · Coupon Affiliates (free) · Refer A Friend for WooCommerce by WPGens (free)

Here's the complete list of the top affiliate and referral plugins for WooCommerce.


SolidAffiliate is the easy way to set-up an affiliate program for your WooCommerce store. Creating a commission structure, promotions, tracking down affiliates and much more are all easily managed from the plugin's WordPress dashboard. You also have access to real-time stats so you can see which affiliates are performing well with it being essential to be able to monitor sales performance against current affiliation rates.


AffiliateWP gives you the tools needed to create your own affiliate program and offer huge commissions for every sale. Keep in touch with all of your affiliates through emails, making reports easier than ever before. With a full suite email management and reporting tools, you'll be able to grow and advertise your business into new uncharted territory with ease!

YITH WooCommerce Affiliates

YITH WooCommerce Affiliates is an effective plugin that enables an affiliate program on your store. It provides you with a percentage of sales through influencers from your field, who will be incentivized to promote it and create visibility for your site. Through a stable affiliates net, the plugin also provides you visibility and advertisement without having to invest any money upfront.

Yotpo For WooCommerce

Yotpo’s WooCommerce plugin will turn your shop into a social business! Not only will you be able to gain customer feedback, but you can also listen in on their conversations and find out what products they like and dislike. By turning your store into a community of customers it allows for easier product promotion and customer advocacy. With Yotpo's help you'll finally be able to analyze the performance of every facet of your e-commerce site.

Referral System for WooCommerce

Have you ever wanted to reward your longtime customers for their continual loyalty, or perhaps get new customers coming in through referrals? Well, Referral System for WooCommerce offers both options and more! This plugin enables users of WordPress WooCommerce store to incentivize their friends to make purchase by offering discounts. The referral promotion will run automatically until the goal is met. No one can say no when they are given a gift card worth 25% of full purchase price!

Coupon Referral Program

WooCommerce Coupon Referral Program Plugin enables your customers to earn coupon rewards for various activities they perform on your website like sharing the referral link on social networking sites and through emails. The admin can customize the referral button using the predefined options or by applying custom CSS. Not only does this plugin help build a customer base that is also a promoter, but it also helps you leverage coupon benefits!

AutomateWoo - Refer A Friend add-on

AutomateWoo’s Referral Program is quick to set up, has low maintenance, and let’s you choose how much of a discount or rebate your customers want to give their friends while still earning money for themselves. Make sales waves exponentially with our referral program gives referrals an easy way to share coupon codes via social media platforms like Facebook Messenger! Increase word-of-mouth recommendations today by signing up with AutomateWoo.

Note: you need the paid version of AutomateWoo for this to work.

Affiliate For WooCommerce

Affiliate for WooCommerce lets you grow your affiliate network by turning customers, followers, and subscribers into brand partners. Let referral links be created right from the website. The most powerful commission plan system will tell you anything you need to know about adjusting commissions based on order status changes or recurring subscriptions payments. Combine media assets, swipes and other resources in different promotional campaigns.

Affiliate Program for WooCommerce

Affiliate Program for WooCommerce by Eplugins is one of the best marketing solutions present in WooCommerce Store. It makes it easier to run a successful affiliate program for WordPress websites. Why to waste hundreds of dollars on an affiliate program when you have a WooCommerce trusted and an advanced affiliate program available just in twenty nine dollars. It’s a user friendly automated affiliate program in Woocommerce, that delivers high accuracy.

ReferralCandy for WooCommerce

ReferralCandy is an automated referral solution for WooCommerce. This software allows you to reward your customers with a commission on every sale resulting from their referrals, and it's an easy way to get more sales than ever before! Think you can't offer any incentives? Affiliate for WooCommerce does just that by refunding 5% of each order back to your customer. They help grow word-of-mouth forever with a 30 day risk-free trial.

WooCommerce Affiliate Plugin – Coupon Affiliates

Coupon Affiliates is a browser-based WooCommerce plugin that allows you to easily create an advanced coupon based affiliate program, while displaying detailed coupon usage statistics. Send your affiliates access to their user-friendly affiliate dashboard for coupons they've given out, by giving them a unique link only they have. View how many times each of your associates codes has been used, see which products are doing the best too!

Refer A Friend for WooCommerce by WPGens

Refer Your Friends to get free or discounted products and make them happy! You don't need anything like a referral system for referrals. The Refer A Friend Plugin offers, in one plugin, the easiest way to reward your customers with coupons when they buy from you. Choose how many friends they refer to receive rewards automatically and let Refer A Friend do the work of tracking which customer referred who! Try the freemium version or go premium and track everything about your customers' behaviours, including their 10 most recent orders and filter by coupons used so you know what works best for future promotions!


In this article, we listed the best affiliate and referral marketing plugins for WooCommerce. Everything discussed in this blog post is very quick and easy to install in an existing shop, meaning that it is an incredibly simple method of increasing your bottom line. If you're looking to enhance your marketing and sales without spending a ton of money unpaid advertising, incorporating one of these plugins in a website with a strong customer base, and/or a quality product that sells itself is a really good idea.

If you have any additional suggestions, questions, comments, or concerns regarding adding a referral marketing plug into a WooCommerce website, feel free to leave a comment down below.

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Article By
James LePage
James LePage is the founder of Isotropic, a WordPress education company and digital agency. He is also the founder of, a venture backed startup bringing AI to WordPress creators.
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