The final product was a website that included a host of features and functions, on both the frontend and the backend. We used WordPress to create this website.
On the frontend, there are several features and systems to note. We built a custom “tutor payment” dashboard, which allowed clients to pay individual tutors after a tutoring session. We also created a dashboard for tutors, where they could submit payment directly to Gamechanger.
We focused specifically on building a SEO optimized blog post template that would be applied automatically to any post published by the website owner. We also built numerous custom post types, like “Services” that allowed visitors to understand what Gamechanger had to offer. The website froms were designed to send messages to both the submitter and the website admin, integrate with CRMs and send their notifications through STMP.
Because of the 3 user groups who needed access to the website, we created a uniqe login page that conditionally redirected to group specific dashboards. For example, customers who log in to the site are redirected to a dashboard where they can pay tutors and review previous orders. Tutors who log in are redirected to a custom dashboard that allows for payment to Gamechanger. We also hardened the login to prevent brute force hacks with multiple plugin solutions and Google’s reCAPTCHA product.
On the backend we offered the website owners custom designed interfaces to quickly and easily update content pages, blog posts and additional website text. They can also review form entries, manage users and more.
Because a major aspect of the site was payment processing, we included an advanced analytics solution on the backend that allowed the owners to see monthly revenue. We set up the payment system in a way that allowed for individual statistics on how much customers were paying, who they were paying, and how frequently they were doing so. The depth of the data will allow Gamechanger to continuously refine their offerings and better their business. We also included Google Analytics, which allows for visitor counts, source tracking, and advertising camping ROI calculations.
We included a complete Cache solution with the WPRocket plugin and Cloudflare for speed and security. We were able to achieve page loading speeds of about 2 seconds and high Pingdom scores.
When moving from the existing host to the new host, we were presented with an issue. Some email addresses needed to be routed to GSuite inboxes, which offered a premium experience and additional services such as Google docs, and some email addresses needed to be routed to server-based inboxes, which had no monthly cost. We worked on creating a “split delivery” solution which allowed us to point some addresses at Google MX servers, and some to the webhost servers. This solution saved roughly $450 in monthly email hosting costs (50+ emails were routed to webhost servers). To implement it, we incorporated custom Sender Policy Framework records, routing rules and more.
The final product was a website that ranks high on Google, processes and categorizes payments from multiple user groups, generates leads and offers it’s owners an intuitive backend that allows for content editing and offers advanced analytics.