NYCBotanics - Get Well, Not High

A complete rebuild using Oxygen Builder, WooCommerce and WordPress. Serious functionality expansion, speed increases, and userflow refinement, while remaining true to established brand guidelines.
Meet NYCBotanics, a wholesaler and retailer of artisanal CBD (cannabidiol) made with organically grown, phytocannabinoid and terpene-rich Colorado hemp.

PROJECT OVERVIEW

Isotropic was contracted to rebuild an existing website from hard coded HTML to WordPress and WooCommerce, for increased functionality and expansion. We focused on rebuilding the website while adding additional content, sections, and functionality -- remaining true to the established brand guidelines and styles.

BENEFITS

The end product is a website that is much easier to use on both the back end and the front end. We expect increased conversions, higher search engine ranking placement, and a much easier to use back end process for ecommerce.

In addition to recreating the website, we added a complete ecommerce system with WooCommerce, which is highly customized to match the clients vision. For increased visibility, we built a search engine optimized blog, and also heavily focused on page loading times and CLS.

  • Better SERP
  • Increased functionality
  • Easier to use on frontend and backend
WooCommerce | Oxygen Builder | WordPress | ACF | CPTui
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